Home » 5 Reasons Creative Automation Tools Can Help Your Biz

5 Reasons Creative Automation Tools Can Help Your Biz

by Steven Brown

Picture from Unsplash 

Today’s marketers face the constant challenge of keeping their audiences engaged, inspired and ready to take action. Innovative automation tools are an accessible way for marketers to streamline key processes and free up time for more strategic tasks.

Automation tools are a great way to make your work more efficient, freeing up time for other tasks. They can also save you time and energy by ordering supplies automatically or streamlining routine processes.

1. Set Up Automatic Processes

Marketers often rely on RFPs or RFIs (requests for information) to keep their businesses well-stocked with supplies. However, these are often long and time-consuming processes involving much back-and-forth between suppliers and marketers.

Automating the process can make it both faster and more efficient. Using a marketing automation platform, you could set up automatic ordering, allowing you to order supplies as needed without putting in manual orders.

If your firm has a lot of leads, you may need to filter them and contact the ready ones. Automating this procedure will save you time and allow you to identify which leads are ready to be contacted quickly.

2. Save Time by Eliminating Routine Tasks

Marketers often have to create content and publish it across various channels manually. Creative automation tools can help you to reduce the time it takes to process your content by  saving you time.

If your marketing automation platform allows you to set up rules, you could automate the entire process allowing you to create content once and then have it published across all the channels it’s set up to go out on.

You may also find that your business has some elements of the production process that you can automate.

For example, when shooting a video, a teleprompter program can help you keep your content consistent and error-free and eliminate unnecessary editing. Capturing content in the field could also benefit from automation.

3. Streamline Your Digital Workflow

To create a more streamlined workflow and help your team members to work more efficiently, you can set up rules for your marketing automation platform. For example, you can set up a rule that sends all leads who have downloaded a specific white paper to a salesperson or team.

You could also set up a rule that automatically sends leads who have not responded to a specific offer to a specific team member. It will allow your team to focus on the leads needing the most attention while cutting out the noise created by leads who aren’t interested in what you offer.

If you’re using marketing automation to send emails to your leads, you can also set up automation rules to send emails to your team members. It will allow your team members to stay updated on leads’ statuses without manually checking for updates.

4. Help You Make More Informed Business Decisions

Automated emails have the potential to have a big impact on your marketing campaigns. While most emails are sent to nurture leads, you can also use them to inform your team members about important information.

It can make your team more efficient by eliminating their need to look at each email and manually log data. For example, you may want to know how many leads each team member has.

You could create an automated email that shows team members’ leads and how many each person has. This way, you can Make More Informed Decisions Based On Accurate Data.

5. Be Flexible and Adaptable

Automation tools should allow you to be flexible and adaptable and make changes as needed. With marketing automation tools, you can set up rules that can be changed easily, allowing you to respond to changes in your marketing campaigns without manually making changes.

For example, if you’re running a specific campaign and decide to change the days it sends out emails, you can easily make that change with your marketing automation tool.

It will help you respond quickly to your campaigns without needing to make changes manually. Having multiple team members using the same marketing automation tool is especially important.

Digital marketing automation tools can be a great way to make your marketing more efficient and streamline key processes without wasting that time. These tools can also allow you to respond quickly to changes in your campaigns, making you more adaptable than ever before.

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