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Facial Recognition Technology and its Benefits for the Business World

by Steven Brown
Face Recognition

A consistent flow of revenue in the company can be a tough issue to resolve. There can be multiple factors behind the poor flow of financial revenue. Companies want to use creative ways to maintain a consistent flow of money. In this regard, kiosks have been significant. According to the 2020 reports, kiosks generated a financial profit of $20.29 billion and their financial growth will keep elevating. The trends show that it will reach $51.05 billion in 2028. With such financial advantages, any industry can implement face authentication kiosks. 

Define Biometric KYC Face Verification

Another name for a facial recognition system is a biometric verification service. It recognizes a person’s face through technology. The method looks at the unique facial verifier signature of the individual to verify their identity. 

How Biometric Services can Play a Positive role in Identity Authentication?

In the world of the digital revolution, cybercriminals have started using advanced ways of fulfilling their malicious objectives. They are on the lookout for simple methods to fool the security protocols of a company. However, their advancement is unacceptable to law enforcement authorities. They always push companies to employ state-of-the-art verification systems to discourage fraudsters. It is critical that hackers and criminals never gain access to the sensitive data of clients in company databases. 

It is clear through the data that biometric verification systems provide the most efficient and accurate verification procedure. Cybercriminals cannot fool the system easily because no one has the same biometric features all over the world. The biometric system is secure in the sense that users can apply it without much difficulty. Examples of biometric methods that are applicable today are fingerprint scanning, iris scanning, and DNA examination. 

Wide Applications of Online Facial Recognition System

According to the stats, there is substantial financial growth in the commercial application of face authentication systems. When professionals apply face recognition methods, the system cross-checks the data with the information in the database. The system easily performs identity authentications and companies across the globe trust it. Due to its efficiency and accuracy, airports and the healthcare sector use it on their customers. The positive results in those industries have motivated the food industry to opt for it as well. They want to use it to smooth their daily operations and raise their revenue. 

The Application of Facial Recognition Technology (FRT) in the Food Industry

Fast food restaurants are using touch screen kiosks and it has resolved so many of their bill payment issues. Fortunately, companies are adopting the technology at a faster rate than this. A famous food chain in the USA has already started using it to provide convenience to its customers. Now they can order food using the latest facial identification technology. 

How Does the FRT Kiosk Work?

  • When customers approach the kiosk, the system will ask them to upload a picture with their digital account
  • The system will record their identity and next time they will be able to place an order with the help of their facial verifier identity
  • Previously, customers placed their orders through the use of credit cards but now their face has become their financial identity
  • The food chain wants to go even further by eliminating the need for security codes. In this way, the process will become even faster

Seeing positive results in their USA branches, they want to expand the use of technology in their branches across the globe. Moreover, in China KFC is also using the same technology to enhance a positive customer experience. Customers are able to order their food through their facial signatures. KFC has seen financial growth through the use of self-service haptic technology. 

What are the Future Trends Regarding Kiosks in the Industry?

The use of Biometric verification services is becoming popular these days because of their speed, convenience, and relevancy. It was also the case that such technology was only imaginable in movies and science fiction. These days, companies have embedded the technology in the latest phones and computers. This way, it has become a new normal and convenient for everyone. 

In the UK, big departmental stores and fast-food chains are installing kiosks for their customers. Now clients can pay their bills using the kiosks. In no time, customers will like the addition of face verification kiosks for their ease. In this way, clients will become comfortable with paying for everything through their face match online verification system. 

Concluding Remarks

In a nutshell, customer behavior was different in the pre-pandemic world. It changed during the pandemic and will be different in the post-pandemic world. It can be the case that people will keep practicing social distancing and businesses will have to keep using haptic technology for authentication purposes. Kiosks can become a permanent liking for the consumers with their face match online feature). In this context, companies can perform their verification procedure to maintain secure business operations.

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