If you own a brand or a product that is sold online, you are sure to already be familiar with the term “network influencer marketing”. The well-known phenomenon in our regions in the last two years (and maybe a little more) has grown in popularity thanks to our friend the USA (where the trend started) and of course thanks to those ‘celebs’ or even ‘network celebrities’ who have created a large number of followers around them.
One of the more important things today is not only the number of followers but mainly the amount of involvement of those followers in the various posts of the same ‘network celeb’. When the goal is to find influencers who enjoy a real and quality audience who can sway their audience with your product. Therefore, when you see your favorite celeb photographed using face cream or wearing an item of clothing from a well-known brand, you will understand the context intended to influence you. Of course, it all comes down to influencer marketing on Instagram. Instagram influencer agency India helps them grow.
Content marketing is not a new thing on the web and has even existed on television for many years (old media). Think about it, every time you see a chef using a company’s pots in his cooking show, he becomes an influencer. So with time and the great popularity of Instagram, the influencers and the marketing content are actually already there. And now you can say it outright – the chef got a new name – influencer and the subject got the title: influencer marketing on Instagram.
Nowadays, with the progress of media and social networks, the idea has become quite simple – if you are popular in a certain field and have an active Instagram account with a (relatively) a large number of followers, welcome to the influencers. Now is your time to get paid for the content you will produce for a selected brand or company. In order for you to be hired and not just hired (the services of the influencers), you must do it right.
How to work with influencers in a good way?
The first thing that is important to understand is – what exactly is a ‘network influencer’?
Please note, that the subject of influencers has evolved a lot over the past two years, and nowadays an influencer does not have to have hundreds of thousands of followers on Instagram (which was more acceptable in the past). Today, for a large number of businesses, both small and large, it is important to work with influencers who have a limited but accurate audience for their needs, and who enjoy correspondingly high levels of engagement. The different influencers operate in different niches, depending on what they are interested in, and will include a suitable audience when for them there are several ways to create tailored content.
Today we know 4 levels of influencers:
- Nano influencers – these influencers usually have an audience of up to 10 thousand followers which includes a relatively high level of engagement. In most cases, the costs will be low and you will enjoy a higher percentage of return on investment and probably high levels of follower loyalty as well. Nano-influencers usually operate in a certain niche and operate among a verified and loyal community.
- Micro-influencers – these influencers enjoy an audience that consists of an audience of 50 to 100 thousand. They will often be those who are known as experts in their field. Even with them, the levels of engagement and loyalty they can generate for you will be relatively high. They too enjoy a close relationship with their followers. There are many micro-influencer platforms in India that can be a medium for micro-influencers to influence their target.
- Macro influencers – these influencers already generate mass and usually have in the order of 100 thousand to a million followers. Most of them will be celebrities/contestants of various reality shows. Some of those who are now considered macro influencers started before as micro-influencers and managed to generate a large following continuous activity with a large presence on Instagram during the day and this will probably be their daily occupation.
- Mega influencers – these influencers will usually already have an account that already has over 1 million followers. Today on the network, mega influencers consist mainly of various celebrities or very well-known public figures, because of this the cost of cooperation with them will usually be very high, but it will also gain a lot of exposure. Keep in mind that there is a possibility that the level of involvement will be relatively low.
