Getting your business included in a news story or television segment can be a terrific way to increase visibility, but what if the item portrays your business negatively? The majority of the media exposure opportunities Dubai result in favorable consequences. When an article does not turn out as expected, such instances frequently have the biggest enduring effects. The best way to prevent such a worst-case scenario is to handle public relations strategically, do your homework, consider the advantages, and enter the situation prepared.
Calculating the reward
Take into account the benefits that press exposure might have for your company or group first. Furthermore, it’s critical to consider the worth of the publication’s readership in addition to the statistics.
Even if the readership of a specialized trade or enthusiast newspaper may be limited, a larger proportion of its readers could be more receptive to your good or service.
Risking Management
The gathering of information on the reporter is essential to your media preparation. Search older articles on the publication’s website. If the journalist is a freelancer, check to see if they have a website and see where their work has been featured. Discover the tone and writing style of the reporter. Are articles mostly positive, neutral, or negative in nature?
The benefits and drawbacks of media exposure for women empowerment in UAE
Finding out what the magazine expects from the piece is another crucial factor. There are several media options, each with a unique risk/reward profile.
Advertorials and pay-for-play
These are almost always beneficial, but sometimes the alleged reach is exaggerated and might not be worth the expense in terms of both money and effort.
- Risk potential: minimal.
- Potential Reward: Minimal to medium.
Publications with bylines
Industry professionals frequently contribute to trade and industry magazines. If you get the chance to write an article with your name on it, it’s a terrific approach to control the message and establish your company as a thought leader in the field.
- Risk potential: minimal.
- Potential Reward: Medium to high.
Newspaper and internet media coverage
Consider the reporter’s beat while evaluating a print or internet media opportunity. This may reveal a lot about the potential danger of a story: whereas a lifestyle article is more likely to be positive and lighthearted, a business reporter is more likely to ask challenging questions.
- Potential Risk: Minimal to medium.
- Potential Reward: high.
Blog posts
Despite the fact that blogs may be a great tool for audience engagement, it’s crucial to keep in mind that bloggers have different standards and writing styles than conventional reporters. Pay special attention to how past blog entries have been written, and be sure you read the comments to see whether or not there is a lively and engaged readership.
- Potential Risk: medium to high.
- Potential Reward: High.
Broadcast and internet video
While you have plenty of time to prepare your answers for print interviews, you are put on the spot for television interviews. Additionally, there are no second takes if the transmission is live.
- Potential Risk: Medium to high.
- Potential Reward: High to Extremely high.
Conclusion
Although the majority of media possibilities result in favorable outcomes for women empowerment in UAE, there are no certainties, and huge rewards sometimes come with big risks. Just unwind, do your research, and be ready to respond to any challenging questions that are posed if your company may profit from the exposure.
