Body contouring can be an effective way to eliminate fat and unwanted cellulite, but it isn’t always easy to find treatments that work well and are cost-effective. If you’re interested in starting your own body contouring business, here’s how to get started on your entrepreneurial journey into the world of body shaping.
Step 1 – Research on Alternative Treatment
The first thing you want to do is research other alternative treatments that are already out there. Look at their physical location, business hours, pricing and customer reviews. While doing this, also make a list of pros and cons for each service.
Once you have this information ready to go, your business start your own body contouring business the next step is to research demographics. This can be done through websites like Google Adwords or by going around your city and making a map with different circles for residential neighbourhoods, office buildings and businesses such as gyms.
The last step before starting your business is determining if the area has enough customers who would be willing to pay for these services- and if they are willing then the next step is coming up with a business name!
Step 2 – Get the Necessary Qualification
Educational and professional qualifications are essential for any business, no matter how small. No matter what you’re planning on doing, you need to make sure that your qualifications will be up to par with the standard. However, if you plan on starting a cosmetic surgery business, then certain qualifications might not be necessary. To start your own body contouring business, here are some things you should do:
Education or experience – With few exceptions, all businesses require some kind of education or experience before they’re set up by the government.
Step 3 – Open a Clinic/Office
You will need an office or clinic, which can be established with the help of a realtor. Take into account how many treatments you will be performing every month and what medical tools are required. Some physicians opt to use their own homes as offices if they can find ample parking nearby.
Once you have found a location for your business, take care of all the necessary legal steps by hiring an attorney who specializes in this area. Once you are set up and ready for patients, it is time to start marketing your services so people know where to come for a quick and safe way of improving the appearance of their bodies.
Step 4 – Obtain Insurance (Optional)
Setting insurance can help protect your business and your clients. When you’re insured, you don’t have to worry about lawsuits or those unexpected costs, like if a client is dissatisfied with their treatment. It also allows you to open more locations, as some insurers will only cover operations at one physical address. Insurance policies may vary depending on what kind of body contouring services you provide, so it’s important to carefully review the terms before signing on the dotted line.
Step 5 – Develop Your Marketing Strategy
Developing a marketing strategy is the fifth step in how to start your own body contouring business. A marketing strategy will tell you who your target market is, what products and services you will offer, where you want your business to be located, and how much money you want to spend on marketing. The idea behind developing a marketing plan is that you know where you are going and what you will be selling by the time people come into contact with your business – which happens mostly through marketing.
You should have already researched this information before development of your marketing plan begins. Marketing activities may include newspaper ads, flyers left on car windshields at the grocery store parking lot or neighborhood streets, sidewalk signs, and social media sites such as Facebook.
Step 6 – Acquire Equipment & Supplies
If you have a large investment, it may be wise to purchase equipment instead of renting. Large purchases are usually tax-deductible and the equipment will likely last you many years. With that being said, if you only need one or two items, consider renting instead. You can always make the decision later on whether to buy or rent more equipment as your business grows or changes.
Also, don’t forget about supplies! While they may not seem like an important thing, keeping yourself stocked with things like lotion and soothing creams can help set your business apart from the competition and give clients something they feel is truly unique.
Step 7 – Hire a Staff
You’ll need someone on staff with business experience, preferably with a background in marketing or sales. Look for people who have demonstrated success and offer them a small stake in the company. With any luck, they’ll be as passionate about the product as you are!
Step 8 – Market Yourself & Build A Reputation
In order to successfully run your body contouring business, you will need a reputation that inspires trust. To build trust with clients, you must make sure that they know what to expect. For example, it may be helpful to advertise how many treatments you typically provide per week and the approximate amount of time they take each day so they can realistically plan their budget.
If you are available by appointment only, it is crucial that your business is easy for potential clients to find on sites such as Yelp or Google maps.
