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Logo Is The True Facet Of Your Business & Brand

by Steven Brown
Logo designing

Logos are such an integral and omnipresent part of our lives that we often take them for granted. But if you think about it, logos are everywhere, from the phone or computer you’re reading this on to the fan and light in your room to the clock and pen on your desk. And that’s just in your immediate vicinity! Just think about how many logos you encounter in a single day as you go about your life.

Logo design is the visually designed object identifying a brand or a business. A logo design identifies a business through a logo mark design, typographic design, and both combined. If it has been designed well, it also tells a brand’s story by conveying a brand message. A logo gives businesses a unique identity; it helps them stand out in the saturated market. 

Let’s talk about some of the most common logo design types:

MONOGRAM DESIGN

The monogram is a typography-based logo, also a lettermark logo comprising a few letters, usually used for a business’s initial. The letter mark shows simplicity by using just a few letters. This is very cool if you want your business identified by simplicity. If you are starting a new business and your business is long, this logo suits your business. There are many examples of Monogram (lettermark) logos. A few of them are HBO, IBM, NASA, CNN, and BBC.

WORDMARKS LOGO DESIGN

The logotype logo is also known as the wordmark logo. It is built entirely based on the company’s name. The main feature of logotype design is typography, and you won’t see any other design type. Choosing font, color, and size is very important to make your logo unique. Some examples of wordmark logos include Google, Coca-Cola, and Visa.

PICTORIAL MARK (BRAND MARK)

A pictorial or brand mark also called a logo symbol, is an icon. The imagery you chose reduced to its most symbolic meaning to make it an iconic recognition of your company. We see you tube’s brand mark and a play button showing what the company does. Here are some more popular examples, like Apple and Twitter. Shell, and STARBUCKS COFFEE.

MASCOT LOGO

A mascot logo is the most friend-family type of logo. This creates a friendly feeling toward the audience. It can give different expressions depending upon the brand message. It uses for sports, food brands, and service companies like KFC, Mail chimp, and Pringles.

COMBINATION MARKS

A combination mark explains itself through its name. It is a combination of different types of logos. A logo can be made with a wordmark, mascot, pictorial mark, and letter mark. Some examples are here, like Burger King, Master Card, and Pizza Hut.

Designing a logo is truly a creative task. Considering professional logo designing services is a wise idea. Anyway, here are some important rules of logo design that one must know to create an appealing logo:

Simplicity is the key.

The best logo designs that immediately inspire your audience are simple, clean, and actively defined. Maintaining the simplicity of design tells the challenging story of your business. In the sense of simplicity, your logo should not have several colors, overlapped by multiple images and oversized. It is good to keep a few active elements in your logo. The best example of a simple logo is the NIKE logo.

Versatility

Versatility is one of the core rules for logo design. A company must put its brand identity differently without distorting its colors, shape, and size. For this, the logo should be resizable, printable, and adaptable for any medium to use.

Balance and Proportion

A logo should have a well-proportioned and balanced design cause of it, your whole logo looks more beautiful and meaningful. Ensure your final design is pleasing with a balanced aesthetic quality.

Originality and uniqueness

The logo should be original, unique, and memorable to stand out. You must have a unique design to make a logo instead of copying others’ designs.

Logo Design is the art of describing a business type, business story, and its vision in a single sight everywhere. Good designers always focus on the logo’s quality to make it attractive, memorable and appropriate to the client’s business.

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