With time, the need for more personalization in every department has grown rapidly. In fact, most of the companies are looking for some feasible solutions to cater to their audiences’ requirements. Virtual event platforms on the other side provide many applications, such as virtual exhibitions, town hall meetings, and other activities to grab the audience’s attention.
Keeping this in mind, this blog will provide you with some handy tips to make your user experience more personalized. In addition to this, we’ll also highlight some of the prominent benefits of using these platforms for your online activities.
Virtual Event Platforms : Significance and Benefits
Virtual events are the type of events which take place over the internet. With rapid advancements in the field of technology, virtual event platforms are being used on a large scale by companies to catch the audience’s attention and make maximum profit from their online participation.
Platforms for virtual events are event management systems created to enable event planners to host virtual trade shows, conferences, workshops, and webinars. Its features are designed specifically for managing huge audiences, selling tickets, hosting hybrid events, engaging audiences, and networking. Online event platforms come in a wide variety of styles and sizes, as you might expect. Large virtual conferences with more than 3000 participants can be held without difficulty by event planners. However, other platforms are better suited for small gatherings like workshops.
Benefits
Let’s explore some of the prominent benefits of using these virtual event platforms for your event –
- It becomes very easy to target a wide range of audiences while hosting events on virtual event platforms. In addition to this, it also takes your content’s reach to a global level. Similarly, it becomes very easy for the audience to join the event from any remote location.
- Likewise , let’s take the case of virtual exhibitions. In these exhibitions most of the connection is one-one with the exhibitors which increases chances of strong and potential leads. Similarly, physically, it is not possible to interact with more than a hundred attendees throughout the event.
- Event platforms let you measure and track your event performance with their powerful analytics tool. In addition to this, they’ll also let you run post event surveys for the collection of valuable feedback from them.
- In addition to this, with these online event platforms, you get many tools to enhance audience engagement and drive sales through them. Some features are live polling, real time feedback and responses, chat rooms, comments and much more.
Top 5 Ways To Personalize Your Event Attendee Experience
Here are the top 5 ways in which you can personalize the attendee experience.
Customizing Registration Forms
- Forms for registering might be lengthy, awkward, and clumsy. However, they are only that way because planners want to make the most of the contact. The form you design could, if properly configured, be a potent step toward personalisation and start to pique guests’ interest in the event.
- Everyone is reluctant to disclose their info. Do not request information that you do not require. The only thing keeping the person from attending the event while they are filling out the registration form are the questions that they don’t want to answer, don’t have time to answer, or can’t answer without looking up the information elsewhere.
- Making a lengthy form that takes an hour to complete would be the worst thing you could do. A significant registration abandonment rate will result from this. Depending on the complexity of the event, registration shouldn’t take longer than five to ten minutes. People won’t have time to second-guess whether they actually want to attend the event if you can get them through the registration process in under two minutes.
Running Mailing Campaigns
- Sending an invitation, a reminder if they haven’t registered, and a second reminder if they haven’t registered yet is a nice cadence. Spacing out these emails is necessary. For those who registered, a weekly email updating them on event specifics or generating excitement for the event shouldn’t be a reason to unsubscribe.
- Long emails are not usually read. Your emails should be succinct and simple to read. If they aren’t, one of the key pieces of information hidden in the lengthy email may slip by your guests. Use as little language as possible and keep your emails short and to the point.
- Make your event and brand of business stand out. Email marketing tools make it simple to create emails that are in line with your brand because they are an extension of your business. A logo gives your email more authority and lets recipients know you’re not just some random spammer.
Creation of Landing Pages
- You have been gathering information since the beginning. It’s time to put the knowledge you’ve gained to use. Up to this point, you may have sent tailored emails based on session interest and occupation, you may have sent emails that contain their name in the greeting.
- When you receive information, use it; avoid bothering attendees with pointless data gathering! Make that experience your own. Plan ahead of time which products will require more information to be personalized; this will guarantee that you only receive the information you require and that you are able to explain its intended purpose to anyone who asks.
Attendee Interaction
- Personalisation can be used to describe overt kinds of personalization at events, such as including an attendee’s name in an email greeting or creating a custom goody bag. Giving participants the information they require while omitting the rest is also important. And it has to do with engagement.
- Participants may use their phones to ask inquiries. They can vote on questions that other attendees submitted using certain applications, allowing the speaker to focus on what the audience wants to hear.
Post Event Feedbacks
- Encourage participants to recall what a great time they had at your event in your final emails and social media posts. An excellent method to evoke nostalgia is to compile photos from the event or from social media and include them in your emails.
Final Words
Virtual events are all about making strong connections and generating potential leads from them. Additionally, virtual exhibitions are versatile in nature, and they offer tremendous opportunities for exhibitors to engage with the target audience. With going for personalization you can actually make the most amazing experience for your attendees.
