Klaviyo is a popular email and SMS management and marketing automation software that is specifically designed for ecommerce brands. You can easily have an email or SMS subscription, or blend up the two into one subscription. The platform assists the business owners and marketers automate their communication strategies making use of smart machine learning algorithms to slice customers and drive engagement.
A smart and effective email marketing campaign can increase revenue spending and diminish the cart abandonment rates. This is accomplished by better segmentation and tighter integration with shopping cart software. Personalised emails can automatically get activated based on metrics like buying history, overall items in cart, time on site and a lot more so that your customers feel that you value their overall support. Being a business in the ecommerce sector, you should try out klaviyo data connector for the best results.
Remember that Klaviyo is one of the most comprehensive and powerful email marketing automation platforms out there in the present time, and there are numerous reasons why it might support your business as it grows. Ultimately, deciding if you should use this service comes down to your overall current and forecasted business performance, the customer engagement targets you have and the overall development opportunities you see for your staff and brand.
Automation options
Automation workflows are the main ingredient for email campaign performance, mainly it is if your store operates across multiple time zones. Automated campaign management saves a lot of time, improves the customer experience and even permits you to grow your overall email list faster.
Passing such types of important administrative tasks over to Klaviyo not just promises you their completion but also permits you to spend time on more profitable activities, like developing new products or even offering exceptional customer support.
Klaviyo Advanced Audience Division
Klaviyo allows you to create segments of users who make use of certain coupon codes, placed orders, even added to cart, viewed products and much more. It all permits you to create highly targeted advertising campaigns grounded on customer journeys; heading to a personalized experience for your customer.
Remember such a division or segmentation permits store owners to send more targeted type of emails based on intuitive customer data. The days of overall blanket sending spamming bulk emails to customers are the part of the past. In the present time the customers want brand marketing communications that are pertinent to them or they are going to unsubscribe. Segmentation is one thing that has bene proven to boost campaign performance.
Advanced Reporting & Analytics
Other advantages of Klaviyo is that it not just offers excellent reporting and analytics data, but presents your data in a convenient to understand format, permitting you to make positive enhancements to your emails and flows grounded on these actionable insights. Klaviyo even gets you or provides you the benchmark data, so you have a proper baseline target, inside your industry, to measure your overall own results against. Remember that a superior type of data capture feature of Klaviyo is their overall Predictive Analytics application. Such an advanced technology can offer you actionable insights into:
- Predicted CLV (customer lifetime value)
- Age
- Gender
- Expected date of next order
Hence, you can then utilize such data to form up powerful marketing audiences. Of course, once you are informed about certain things, you can do better and get a great experience too.
Perfect Email & SMS Marketing
It is time that you simply forget about separate tools for email marketing as well as SMS marketing. A robust perk of Klaviyo is that it offers both email and even SMS marketing from inside the same platform, blending two of the most robust methods of direct marketing through a single robust location. What you can do is simply use SMS and email side-by-side, flawlessly, so each eery single hears from you on the channel they actually like or prefer.
Reporting and powerful tracking system
The comprehensive reporting and analytics suite of this concept allows store operators and marketers to simply micro-analyse campaign performance that too in real-time. Analysing overall performance in this way permits you to refine marketing campaign metrics, like send times, email titles and more. Open rates, click-through rates and even flow lists can also be analysed to enhance the overall campaign performance. Of course, once you have a powerful tracking system, it is going to be helpful for you at every step.
Impressive Range of integrations
Your preference of email management platform must offer you tight integration with your shopping cart as well as back-office systems in case it is to successfully support the growth of your business. The better you can integrate, the more targeted as well as profitable your email marketing campaigns will become.
Klaviyo offers you excellent and efficient integration with most of the leading ecommerce platforms, encompassing Shopify and Shopify Plus, Salesforce and even WooCommerce. The platform may also be integrated with Facebook and even CRM software to get you a complete 360º view of your overall customers’ activity both online as well as offline.
A/B testing
A/B testing is one of the most effective and powerful ways of optimising individual campaigns. Klaviyo permits the marketers to A/B test overall subject lines, calls to action, special offers, images, send times and a lot more. The easy-to-use platform permits A/B tests to get configured by anyone. No coding knowledge is needed, and the Klaviyo dashboard permits quick and simple analysis of results in the real-time.
Variety of templates
Any type of successful email campaign includes several different types of email. Most of the ecommerce campaigns include transactional emails, promotional emails as well as customer surveys, at the very least. Such a thing needs several templates to get created.
Klaviyo encompasses a comprehensive range of gorgeous templates for all kinds of campaigns. Each template can also get easily tailored using the drag-and-drop automation editor in the absence of the need for coding knowledge. Of course, this way, you can be sure that you have the perfect templets to make things better, impactful and more effective.
Conclusion
To sum up, if you haven’t thought about Klaviyo yet, it could be a right time to give it a try for the comprehensive and effective performance of your ecommerce business.
