Link building is a crucial component of establishing an online presence, thus employing professionals to accomplish it can be quite profitable. But beyond raising traffic and sales, link development can assist with the following three factors:
To create connections
Link-building services might connect you with other businesses that specialize in related fields. If your content is strong enough, these businesses might want to trade links with you or make a free referral to your page.
For instance, a link-building service might connect you with a fashion page if your business sells ties. Irrespective of the backlinks you have purchased, these kinds of connections can have a long-term positive impact.
To increase referring traffic
If your content is strong, paying for link building can help you draw users from reputable pages to your site, which is advantageous for both parties. If you buy backlinks on a popular page, some of the visitors will be sent to your page.
In this way, you can rely on other websites’ positioning and dependability to boost your reputation.
To brand a company
The branding of your business can be greatly improved by a quality link-building service. A long-term strategic marketing plan is not the same as purchasing a few backlinks.
In addition to each link’s intrinsic value, they all work together to establish a reputation for quality and reliability in your niche. With enough time, using a link-building service can help you become recognized as an authority in your field. Hiring a link-building service can give you access to professionals who can create links that complement your brand image. They can enhance your brand’s positioning and image in addition to boosting visits or metrics.
Poor Link Building Poses a Serious Risk
As you may have already realized, link building can be quite expensive. Of course, it depends on the kind of service you use, but some businesses go with low-cost options in the hopes of getting good results.
Google released the Penguin Update in April 2012, which altered the SEO guidelines and gave a lot of weight to websites with links from high-quality sites that include useful and original content. As a result, link development is ineffective without a large financial commitment. This type of investment is not feasible for all businesses, at least not without assuming risks, but in the long run, it will be more profitable than paying low prices for subpar services.
It’s not a good idea to get carried away by statistics or packages that provide a lot of low-quality links. It involves striking a balance between the quantity and quality of backlinks.
The distinction between developing links qualitatively and quantitatively
Getting as many links pointing to your website as you could at first was the main focus of link building because Google favored websites with more links. Even though the criteria have changed, having a lot of backlinks is still valuable today. Getting a large number can be quite advantageous as long as Google thinks your links are natural. Gradually achieving this is one method to do it.
Google will think that the links are not natural if it sees that your page went from gaining 20 monthly links to 500 in the same time frame. As a result, your page may be punished.
Although risky, quantitative connection development is beneficial. The ideal scenario is for it to happen organically; this is accomplished by uploading valuable content and offering fresh data. However, generating quality links is more in line with Google’s standards. In addition to increasing traffic, quality links boost your website’s pagerank and authority.
Having high-quality backlinks on the same subject shows Google that your website is reliable and offers useful content. At the same time, other websites are more likely to start citing your page naturally if you can rank your page and raise its authority.
In an ideal situation, you would like to have both quality and quantity, but you should always place a higher priority on the relevance and caliber of the backlinks. Although it costs more, choosing quality is less risky and more likely to be successful.
Conclusions: What should link-building services cost?
There is a tonne of alternatives for links on the internet, and because they differ in price so much, it can be difficult to decide how much money to spend.
Without the proper direction, you can wind up wasting your money on services that are too inexpensive to be profitable and even risk having your website penalized. The suggested range for link prices is $325 at the low end and $750 at the high end. The figures may be greater in cases of highly competitive niches.
Although there are numerous elements that go into determining a link’s quality, they can all be summed up in one simple statement: quality is paramount in SEO. Google makes every effort to promote high-quality web pages and penalize shady ones. The same thing occurs while developing links: even if a link is inexpensive, it generally isn’t worth it if it’s not of high quality.
