In order to stay competitive in today’s market, you need to be innovative and versatile – two traits that most small businesses lack. But with the help of an experienced digital marketing agency, you can push boundaries while also discovering new opportunities that can drive meaningful impact on your bottom line. Here are three ways why you need an agency to survive in today’s market.
A Convoluted World
We are passionate about uncovering new digital marketing opportunities for ambitious brands seeking to push boundaries and drive meaningful impact. Our integrated digital marketing strategies help transform our clients from market players to market leaders and, most importantly, keep them there. Due to the complexity of the digital world today, we have experienced rapid change which has disrupted long-held traditions and models that have never before seen speed or scale like they do now.
The Media Landscape is Changing
In the past, marketing was a straightforward process: companies would take out ads and push promotions through various channels like television or radio. But thanks to the rise of digital technology, media is now fragmented and attention spans are dwindling. To maintain their brand’s relevance, smart businesses are turning towards integrated digital marketing strategies that can reach their audience where they live online.
Brands Need Flexibility to Adapt
It may sound contradictory, but today more than ever brands need the flexibility to react quickly and fluidly to keep up with an ever-changing market. For marketers, the responsibility is even greater because they must make strategic decisions while bearing accountability for those decisions. This puts us at an interesting intersection: we’re simultaneously tasked with knowing everything and nothing when it comes to digital marketing.
What Does this Mean for Businesses?
Every year, Norway spends about 23 billion dollars on digital marketing, with that number only projected to grow. Digital marketing is important for businesses and can be the difference between staying afloat or sinking without ever hitting water. Using an agency can give your business what it needs in order to thrive both locally and internationally.
How Agencies can Help Brands
There are many benefits of using an agency for your digital marketing needs. Here are some of the reasons you might want to work with an agency. Digital marketing is often fast-paced and dynamic, agencies have the expertise and resources to stay up-to-date on the latest trends and new developments. -Agency Digital marketing managers can fill in any gaps you may have from day-to-day tasks so that all aspects of your digital strategy is handled by professionals.
Brand Building – Converting Visitors into Customers
Digital marketing can play an integral role for driving quality traffic and turning those visitors into customers. There are many ways this can be done and some of the most effective strategies include: providing incentives like giveaways or contests, publishing content that shares valuable information related to your brand or industry, optimizing your online presence with keywords, tracking the performance of your campaigns with data analytics, and building relationships by networking through platforms like LinkedIn. Digital marketing is constantly evolving; what works today may not work tomorrow, which is why it is so important for brands to keep up with the latest tactics.
The Three Pillars of Integrated Marketing Strategy
To create an integrated marketing strategy that can be tailored for your individual needs, it is important to consider three key pillars: (1) communication, (2) branding, and (3) online presence. By being mindful of these three pillars during your digital marketing journey you will make the best use of your time and budget while driving meaningful engagement and results. For example, you may need one pillar more than the others at different points in time. Make sure you have someone on your team who is well-versed across all three pillars to maximize the potential of what we are able to do for you.
Reaching an Audience – Delivering Message to the Right People at the Right Time
Today’s digital marketing climate is unlike anything we’ve seen before. The rise of digital devices has made the internet a far more accessible medium than traditional media like radio, TV and print. This, coupled with the importance consumers now place on reviews and testimonials from friends and family members, has caused marketers to rethink their strategies. Gone are the days when your message was delivered only when someone found it at the supermarket checkout or read about it on the back page of their morning newspaper. With these simple but effective insights, you can create an online marketing strategy that will help you reach an audience – delivering your message to the right people at the right time.
Lead Generation – Harvesting Leads into Opportunities
One of the fundamental principles of effective digital marketing is ensuring you have an understanding of the various stages of your buyer journey. Applying Digital Marketer strategies ensures your efforts are maximized and that you aren’t missing out on opportunities. The best way to establish a relationship with potential customers is through social media channels, such as Facebook and Twitter.
