Wordhero, the becoming of content marketing legend, is on the brink of extinction. As artificial intelligence becomes more entrenched in our industry, it’s hard to see how it’ll make a comeback. But don’t worry—we have something for you. In this article, we look at how AI is changing the way content is created and published and why Wordhero may not be as successful as you think.
How AI is changing the way we create content.
In the past, writers relied on human editors to make sure all content was accurate and up-to-date. With the help of artificial intelligence, though, writers can now create content without any human input. This change has had a significant impact on how we consume content. For example, Google Now recently began to use AI to help you find information about products that are relevant to your search term. In addition, AI is also used to generate new content for websites and social media platforms.
How AI is changing the way we search for and find content
With the help of AI, websites are starting to use algorithms to determine which articles are most likely to be interesting in a user’s search term. The result is that websites are increasingly relying on machine learning to determine what content should be included in their pages and stories. Additionally, AI is helping us find more relevant and interesting content by analyzing data collected from social media platforms such as Facebook and Twitter.
How AI is changing the way we consume content
As humans become less involved with creating or consuming our own content, it’s important that we start taking steps toward ensuring that all our information remains current and up-to-date. One way we’re doing this is through the use of AI technology which helps us identify outdated or inaccurate information and correct it accordingly. Additionally, AI can also help us find new and valuable content when we’re not necessarily looking for it ourselves. For example, if you’re a business and need to find new customers, AI can help by identifying what content is most likely to be of interest to potential customers and recommending it to them.
The rise and fall of Wordhero
Wordhero was founded in 2014 by two entrepreneurs, Simo Heikkinen and Risto Siirtola. The company was initially successful but experienced rapid growth in the following year. In 2016, Wordhero announced it had raised $10 million from venture capitalists and became one of the most successful startups in Finland. However, despite this success, the startup faced several issues such as low customer service ratings and a lack of product innovation.
In March 2017, Wordhero terminated its deal with Google Sheets due to disagreements over how much control the startup should have over its data. This decision left the company with few customers and expensive marketing costs. In May 2017, it was announced that Heikkinen would step down as CEO and Siirtola would take over the leadership role. The new CEO said that he wanted to focus on product development while also expanding Wordhero’s international business opportunities.
In late 2017, the startup made an unsuccessful attempt to raise more money through ICOs (Initial Coin Offerings). This indicated that there may be problems with many of Wordhero’s products and strategies. In early 2018, rumors began to circulate that Heikkinen might sell or merge his company with a larger rival Hootsuite.
In February 2019, it was announced that Siirtola would leave his role as CEO and return to his day job at Konecorp as chairman of the board. This change signaled a change in direction for the company which could signal big changes in the future.
Tips for success in the content industry.
Conclusion
As AI continues to evolve and change the way content is created, it will have a major impact on the content industry. If you’re looking to be successful in this sector, there are a few things you need to keep in mind. First and foremost, AI will help you create more engaging and well-written content. Secondly, AI will change how we search for and find content, so it’s important to make sure that your stuff is top of the list when people are looking for information. Finally, asAI continues to grow in popularity, it’s likely that other startups will attempt to copy your approach or at least somewhat mimic it. If you’re planning on staying ahead of the curve in this space, it’s important to have a strong marketing strategy in place so that your content is known and respected by potential customers.
