Digital marketing: the complete overview is about online and content marketing. Discover all the opportunities of digital marketing within your website, social media and email.
- What is Digital Marketing?
- What is included in digital marketing?
- What are you using it for?
- What does a digital marketer do?
- Examples
- Difference online and digital
- Difference digital and traditional
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What is Digital Marketing?
Digital marketing is a combination of the terms online marketing and content marketing. Email marketing and social marketing are also part of it . The term digital marketing is less confusing than online or content marketing . These two concepts are often confused.
What exactly is covered?
Digital marketing is a collective name of online marketing and content marketing. But much more specifically, all of the below falls under this type of marketing.
- Online marketing
- Content marketing
- SEO
- SEA
- Blogs
- Affiliate marketing
- Email marketing
- Display advertising
- Social marketing
- Social advertising
- Social posting
- Website optimization
- User experience
- Conversion Optimization
What are you using it for?
Using digital marketing you can promote your services, products or information to potential customers / the target group. A few goals you can achieve are:
What does a digital marketer do?
A digital marketer…
- Creates brand awareness
- Focuses on reaching/convincing the target audience
- Takes strong account of the company ‘s KPIs
- Measure the actions and optimize them
In many smaller companies, there is one digital marketer who is responsible for marketing across all digital channels. In larger companies, there are digital marketers who focus on one specific channel, such as email.
Examples
Difference from traditional marketing
You can use up to 115 different means of communication . Digital or traditional. Yet there is a lot of overlap between the two marketing forms. A number of examples.
Advantages of digital marketing over traditional marketing
When we compare digital marketing to traditional marketing, there are a few major advantages of the digital variant.
- You can target
more precisely When you start a television commercial, you have little influence on which people see this commercial. With digital marketing you can target very specifically. For example, you select the gender, age, place of residence or even interests. - It is measurable
Back to the example of the television commercial. Based on the viewing figures of a certain program, you can roughly estimate how many people were watching television at the time your advertisement came across. But exact numbers? Annoying. With digital marketing you can measure the exact figures. Think of the number of clicks, conversions and shares. - Big budget is not necessary
No big budget? Then you can forget about advertising during primetime. Digital marketing also offers great opportunities for companies with a small budget. Think of a smart SEO strategy, with which you can rank higher in the organic (= free) search results.
