Over 2.6 email users make email marketing a powerful tool. Email marketing was, is, and will stand out as a prospective marketing channel for B2B businesses. It ensures to increase your engagement by showcasing your products and offering services in a more personalized. A customized way of writing an email to a prospect enables you to turn leads into sales.
However, it is both critical and challenging for businesses to create dozens of personalized emails. In such cases, you can partner with the best digital marketing agency to write customized emails for all your customers.
Email marketing is not as simple as some people think. It comes with a whole lot of challenges to convert a potential prospect into a customer. You are required to practice your email marketing strategies and tools before starting an email marketing campaign.
Gabbing the advantage of this high-revenue-generating marketing tool requires an understanding of marketing strategies, trends, and techniques to boost your business.
B2B lead generation using email:
Lead generation is vital for business growth as new prospects enter the revenue funnel. To effectively generate b2b leads, it’s crucial to have a balanced inbound and outbound marketing approach. That is potent email marketing followed closely by content marketing and social medial marketing.
For B2B businesses, email marketing is a highly effective technique to convert prospects into customers.
However, making the list of cold contacts into real customers is a matter of jumping into their inboxes and pursuing them to read your email. Therefore, it is mandatory to make your email highly actionable by giving specific information and value.
You need a complete grip on email marketing strategies to run a successful b2b email marketing campaign.
Tips for creating a successful b2b email marketing strategy:
You must be smart enough to stand out in someone’s inbox. Hold on, jumping randomly into anyone’s inbox will not makes you a winner. You need to know your prospect and understand their nature of business and their pain points. This process enables you to tailor-make your email marketing journey.
The following tips will help you to design an effective email marketing strategy for your B2B business, to generate quality leads.
Build an email list:
Certainly, there are two ways for a company to create an email list. One is they can buy an email list or the second way is to create it by building it through web traffic. Buying an email list is a relatively easy option, yet it will harm your business. Because they do not promise to provide your potential prospects for your business
Asking permission or making them subscribe to your emails via your website is potentially a powerful approach for your B2B lead generation.
Know your prospects:
One of the many reasons for B2B email marketing failure is, mainly CEOs are addressed in an email. They don’t even realize decision-making authority varies from company to company.
What do you have to do?
Upsize your research and try to know the person making purchasing decisions related to products and services like yours. Once you know the person, target them directly and confidently.
By this, your email will go into the right hands and thus chances of sales will increase.
Segment your prospect:
A smart email marketing strategy calls for the segmentation of your email list deliberately. This will help you to send the most appropriate content to the concerned person.
Let`s say addressing a company’s CEO calls for a different approach as to address a sales manager. Although both of them possess decision-making power but their capabilities are different. A CEO is an owner with giant investments whereas a sales manager is an employee with limited resources.
Other than job titles, other relevant aspects are the nature of the industry, location, size, and pain points. All these factors help you to segment your email list.
Write an effective subject line:
Here, your prospects are busy bees, they receive so many emails throughout the day. They do not have much time to read every email instead they focus only on reading the subject line. If your subject line is hooked enough to grab their attention, half of your work is done right there.
The secret of getting into the limelight is writing a value-providing catchy subject line.
There’s no hard and fast rule to follow for a persuasive subject line. However, these points will help you write an amazing one
- Keep it short.
- Stating your purpose clearly and directly.
- Avoiding typos.
- Encouraging clickbait is a big no.
Consider timings:
In B2B email marketing timing is very important for lead generation. It is ideal to reach your prospect and pursue them to react in real-time. For that, strong research is required about their timings. As when they are more likely to see their inboxes
Businesspersons usually check their emails in the morning, before starting their day.
This is the best time to hit their inbox to grab attention.
Sending an email at any time of the day might take your email to the bottom of long unread email lists. Your email might get lost, and all your hard work go in vain because of the wrong timing.
You should pay attention to special dates and events when your product is in high demand. Sending emails at that time has a high chance for your emails to pop up out and thus ultimately your sales boosts.
Always give value:
No one is interested (not even business owners) in what you are selling. People usually hate when someone bombarded their inbox with their product pictures and offers. They often unsubscribe and will not want to hear from you in the future if you do so.
The key point is to learn the art of selling without selling. First, build a relationship with your prospect by adding some value and pursuing them to realize how beneficial your product is for them. Building their interest in your product should be your first goal.
Add a clear and compelling call to action:
Every email should write for a purpose. The purpose is not necessarily sales always. However, it should consist of a clear call to action. This provides the next step for the reader after reading an email. Try to put compelling CTAs that make your prospects click on them.
Use mobile-friendly email layouts:
If you believe that your B2B prospects are always sitting in front of their desktop, you are already lacking so much. The fact is business owners are binge to their mobile phones. Therefore, you should consider a mobile-friendly email layout for your B2B email marketing.
All the features like subject line, text body, CTAs, and email design are well optimized for mobile screens as well.
Wrap up:
Email marketing is the oldest yet not outdated marketing approach for businesses, especially B2B businesses. It is so beneficial in marketing, which helps to establish relationships with your prospects. And converting them into long-term customers. Although all these benefits cannot be ripe without a great strategy. That’s why you need a digital marketing strategy. For a successful email marketing campaign for your B2B business.
Also Read: 10 Reasons Why Every Business should opt for Managed IT Services for their Business?
