Color is one of the most important parts of any branding strategy. Different sizes and types of businesses utilize a wide range of colors and images in their advertising campaigns. From a company’s logo, website, and business cards, colors play an integral part in marketing strategies. The use of color in communication allows you to shape how your message people could see. Businesses use their branding palettes to make sure that the colors of their brand work in their favor.
To stand out, companies of all sizes utilize distinctive colors and designs in their advertisements. Why do top graphic design companies in Dubai focus on colors in graphics? When marketing companies and industries choose their brand, color is one of the important elements they think about. Color is a very important part of making a product and logo. It can help or hurt a brand, depending on how you apply it.
Customers’ moods and opinions about a company or item can be changed by the colors we can use to market it. 82% of buying decisions happen in-store, and color and appearance play a big role in that. Colors are also important when it comes to website development. Since a lot of people meet a brand for the first time on the internet and form their first impressions relying on what they see.
Colors can also be seen differently in age and gender, maturity level, personality, earnings, and many other things. Most of the time, industries choose their colors, either with the help of their digital marketing partners, based on how they want their brand to be seen.
What do you mean by Color Scheme?
It is the study of how different colors actually impact our selections and likes. Color psychology is the theory that companies and marketing agencies deploy colors to attract and influence customers’ choices. A customer is more likely to sign up for a newsletter or make a purchase. For instance, if they feel an emotional connection to the brand.
Color psychology has been around since the time of the ancient Egyptians. You must have a good understanding of color theory before trying different colors in your next marketing campaign. Since the primary audience makes decisions based on the text, CTA indicators, banners, and links’ colors.
Why do Colors matter the most in Branding?
Top graphic design companies in Dubai highlight colors the most. They say that color is the soul of any advertisement. Today, without colors, you are just wasting your time and money on ads. Marketing campaigns that make use of color psychology are more likely to draw and keep customers. One survey suggests that about 80% of consumers do investigate such products based on their advertising colors.
Colors control how we see things. To establish a color range that appeals to your intended audience, you need a solid understanding of web design, graphics, and color psychology. When first conceptualizing your brand’s logo and color palette, it’s a good idea to keep your target audience in mind. In this case, it doesn’t matter what colors you like.
The main point is that the colors should work well together and draw attention. The logo design needs a structure that makes sense, and colors that work well together to add aesthetic appeal. Maintaining a sense of harmony in branding prevents it from coming across as boring or untidy. At the same time, it should get people’s attention, create a visual balance, and make them feel something.
Keep in mind that visuals shouldn’t be so confusing that viewers don’t feel the desire to interact with them. The opposite is true if the visual experience seems excessive or fake. A simple idea is that the human brain automatically rejects what it can’t see.
How do the top graphic design companies in Dubai do Branding through the use of different Colors?
There are two major categories of color: primary colors and secondary colors. Only three tones reflect reality: red, blue, and yellow. Each of these colors has its own different personality and symbolic meanings. We get the secondary colors by combining the basic ones. Let’s discuss the main colors to see why they are important.
Red
As the most stimulating and expressive of the primary colors, red relates to passion, energy, danger, and bold actions. It’s a natural outcome of the desire to show care and sympathy. An intense color can be taken as a sign of strength or aggression based on the situation. Because of its visually striking attraction, it can be successfully used as a call to action, in marketing, or just to get the attention of the audience. The color red is commonly used by powerful corporate branding. It has a daring, charismatic vibe. These companies aren’t invoking any particular associations with blood, health, or food; rather, they’re capitalizing on the fact that red evokes strong, energizing feelings.
Blue
Blue is pleasing to the eye because it recalls the sea and the heavens. This color was important to the Egyptians, who saw it as a reflection of the heavens and divinity. Many people associate color with calmness, peace, optimism, and stability. The blue color can mean both happiness and sadness. How about adding blue to a product’s color scheme? Marketing companies, take these sensations into consideration. In addition, many stores choose blue to represent reliability levels or free delivery indications due to the color’s generally positive meanings. The colors blue and yellow are usually applied in the branding of the tourism, IT, banking, healthcare, and farming sectors. Using the color blue in their logos is a regular thing among airlines to convey reliability.
Yellow
In general, the color yellow evokes feelings of joy and positivity. It fills you with happiness and confidence. Yellow is a popular choice for websites’ backgrounds, call-to-action buttons, texts, and logos because of its great visibility and pleasant emotions. When trying to grab people’s attention, top graphic design companies in Dubai pick a bright yellow for the logo or website design. Its startling appearance makes it a highly desirable candidate for use in call-to-action symbols. The IT and food sectors both often use yellow color. Researchers say that contact with yellow before eating can increase hunger. Some of the best examples of this include the brands Lays, Mcdonald’s, Sonic, and Subway.
Effects of Bad Color Combinations on Your Brand’s Image
While color is a strong tool in marketing when used properly. Misusing it can have a negative impact on sales. Advertisers can’t expect users to take specific actions if they see ads with hues or font styles that are hard to read or understand. Color is not a universal solution. You shouldn’t automatically copy a competing shoe company’s color scheme if you see they’re having success with a certain shade of footwear. Remember that not every consumer has the same taste in color. Color perception is primarily affected by our culture, where we live, how we’re feeling, and even our gender. The risk of being rejected increases when your brand’s colors are too similar to those of its rivals.
Final Words
It’s common knowledge that how you use color in any marketing and advertising can have a significant impact on how efficient your efforts are. Some consumers’ buying decisions may be changed by the colors of the products they see. A company’s success isn’t due to the color alone, however. The success of a company can also be impacted by a number of many other sales and marketing tactics. Therefore, if you want your next marketing campaign to have an impact, it is crucial that you comprehend the significance of colors in marketing and advertising. Also, use a combination of color therapy and other marketing strategies. If you don’t have the time? Give top graphic design companies in Dubai a chance. They are the experts and can handle everything with their knowledge and experience
