You could create and publish the finest app ever as India’s best developer. But you need to advertise and sell your app to increase visibility and maintain your chances of success.
A mobile app development includes mobile acquisition as a critical component. Driving new users is crucial for growth and optimizing income since, without users, an app doesn’t exist.
However, trying to draw in as many people as possible is a pitfall you want to avoid when developing your mobile user acquisition plan. The sorts of customers that are most likely to remain around and not install your app the following day are the ones you want to concentrate on hiring.
Here are the top 4 user acquisition strategies to pick from to increase app awareness:
- Engage in Mobile Ad Network Activity
You may run advertisements within other applications thanks to mobile ad networks. These networks provide the chance to market your app and attract new users by using the user base of another well-known app.
Let’s assume you have an app like Canva that facilitates creative design. You may advertise your app by placing it in another programme that is related to it, like a photo-editing app.
You may set up these adverts on a variety of mobile advertising networks, for instance:
- AdColony: With a reach of more than 1.5 billion people, AdColony is one of the most reliable mobile advertising networks. Your in-app advertising will be designed by its staff, and it will provide clear information on how well the ads are doing.
- AppLovin: You may advertise your mobile app to new audiences using AppLovin’s AppDiscovery function. Using its analytics dashboard, you may segment the outcomes of your campaigns depending on several criteria, such as geography and source. Similar to AdColeny, you have access to a creative staff that can assist you in creating the most excellent in-app advertisements.
- Unity Ads: Unity Ads is for you if you are in charge of a mobile gaming app. Unity Ads gives mobile app marketers a variety of games to choose from where they may put up their in-app advertisements to assist you in gaining new users.
You’ll be able to attract new users and high-quality traffic to your mobile app by picking the appropriate applications to display advertisements and promote your goods.
- Take Advantage of Influencer Marketing
You may advertise your mobile app to a new audience and increase awareness to encourage new installations using influencer marketing. Users also trust the following material from influencers: Consumers said they were more likely to accept social media influencer recommendations than advice from their friends, according to 61% of respondents.
TikTok is one social media site becoming more crucial for influencer marketing. We saw early success on TikTok via its influencer network, especially as it related to interaction with our ad creative, according to Chy Seng, mobile marketing manager for grammar-checking app Grammarly, in an interview with Forbes.
For instance, one TikTok video by influencer Ari Pine, sponsored by Grammarly, helped raise awareness of the software by 481%. A TikToker produced a dance using the soundtrack from a Grammarly YouTube commercial, sparking a trend that resulted in over 100,000 other videos being uploaded to the site.
When TikTok became popular on social media due to influencers and rose to the top of the US App Store in August 2021, the fonts app Font maker likewise saw unexpected success. “Fontmaker is an example of how mobile marketers have learned how to get into the influencer community to drive app installations,” writes Sarah Perez in a Techcrunch piece.
Here are the three stages of managing an influencer marketing campaign:
- Set a Budget for Influencers
You must establish your budget before using influencer marketing for your mobile app. The amount you will spend on your influencer marketing campaign will be significantly influenced by how well-known the influencer you choose to work with is.
For instance, it can cost you $50 to $100 for every post to work with a nano-influencer (an account with 1 000 to 10 000 followers). On the other hand, working with an influencer with more than a million followers may cost you up to $10,000 for every post.
- Determine the Platforms Used by Your Audience
Next, identify the social media channels where your audience is most engaged, depending on your buyer profile. For instance, on Instagram, more than 84% of influencers who create sponsored posts are female. Therefore, Instagram will be the most excellent choice for your influencer marketing strategy if your target demographic is female.
- Check the Influencer’s Engagement to Follower Ratio.
The follower/engagement ratio of the influencer you select to collaborate with is a crucial factor you must recognize. There are several examples of influencers utilizing bots to be engaged even when they have large followers. According to Hootsuite, a decent follower and engagement ratio is between 1% and 5%.
- Establish a Program for Referrals
A referral programme incentivizes existing users to promote your software to others. How? By promoting the app to their friends in return for prizes. These buddies may download your app and spread the word about it to others, increasing your mobile acquisition.
When Airbnb originally introduced its referral programme, it enabled customers to give $25 to every friend they brought on board. First-time bookings climbed by 900% yearly, thanks to the new referral scheme, while new signups rose by 300%.
Choose the incentive you wish to utilize to encourage users to spread the word before setting up your referral programme for your mobile app and gaining additional users. Cash (for instance, “Give $10 and get $10”) or discounts on user subscriptions are frequent forms of compensation.
The ease of sharing is the second need for your referral programme to succeed as much as possible. You must provide consumers with various sharing methods for your loyalty program, such as SMS and a referral URL.
You must also advertise the referral programme to encourage current users to enroll. You may promote your brand-new referral programme using email, social media, and in-app messaging, among other platforms.
- Use Paid Social Media Ads
Using social media advertising, you may target a narrowed-down audience on their preferred social channels. You will be able to advertise your mobile app to the appropriate audience and get higher-quality traffic as a consequence.
Here is an example of a ZipCar social media advertisement. The business uses a simplistic, attention-grabbing app for marketing its car-sharing network to its target demographic on Facebook:
Zipcar takes care to highlight its affordable rates in the advertisement. It also emphasizes that more than 200K users already use the software as social evidence.
The social media site you choose will determine how you run your adverts.
Conclusion
Your app will scale more quickly if you apply the correct mobile user acquisition strategies to increase app awareness and installs. After gaining those new users, the following stages are to increase engagement and ensure you keep these app users for a long time.
