The seo consultant is a relatively new professional figure. It is often thought that he is the one who stuffs the texts with keywords in order to make visible and bring traffic to a particular site. Well, things are not exactly like that because the seo consultant is a “technician”, he is an expert seo professional, but who knows web marketing and can study strategies aimed at positioning a site on the serp. A complex and fundamental figure, who can be formed both by reading books and by following courses in the classroom or online.
In an increasingly globalized world , competitiveness has reached ever higher levels. No matter the sector in which you do business, whatever it is you will have to compete no longer with the local company that offers the same products and services, but with the local company and millions of other companies around the world. In this scenario, web marketing has taken on a decisive role. Online advertising is indispensable and consequently numerous new professional figures operating in this area have established themselves. Here I will explain what an seo consultant does specifically , what he does and how to do to take this path.
What does seo consultant mean?
We shouldn’t ask ourselves what seo consultant means , how much who is and what the seo consultant does . Well, it is a professional figure that we can define as “technical” and who possesses skills in the seo field .
At this point we need to open a parenthesis on seo. SEO positioning on search engines is the result of intense work that allows you to position yourself strategically on the serp .
Positioning is vital for companies, if a user does a search he will not browse the results pages indefinitely, as often happens, he will be in a hurry to find what he is looking for and will stop at the first page. It goes without saying that if a company is positioned on the second page it is not competitive, and this is where the figure of the seo consultant comes into play .
What is a seo consultant
But who is the seo consultant Webproseo? Net of the labels, which in our field of work are always a bit limiting, the seo consultant is a professional specialized in this particular area. When we talk about an SEO expert, we normally think of a series of keywords that fill the texts of a site or a blog such as candied fruit in Sicilian cassata.
Obviously this is not the case, or rather, it is also that, but not only. SEO is not only key word , but also careful analysis and strategies aimed at optimizing the site, so that it positions itself well on the serp. The seo consultant , therefore, is the one who carries out the analysis of the site, studies it and understands what is needed to position it . We could imagine him as the mechanic who carefully checks the car and understands what’s wrong, knows where to put his hands and acts on the criticality.
What a seo consultant does
The activity of an seo consultant is articulated and made up of numerous collaborations. Going back to our example of the car, if the mechanic realizes that the problem is of an electrical nature, he will ask for the assistance of the electrician.
As I said in the beginning, the seo is developed through a series of strategies that aim to make the company visible on search engines, placing them in the first positions of the serp, and therefore to bring traffic to the site.
But let’s start from the beginning. The seo consultant must first of all have a knowledge of the general framework of online marketing , therefore, if on the one hand he is a technician, on the other he must have marketing knowledge and must know the market in which the customer operates.
It starts with an seo audit , the careful and detailed analysis of the customer’s site that needs to be made more efficient. The site is then examined, tests are carried out and any problems encountered are resolved.
We therefore work on on-page seo and off-page seo, both on content and on off-site seo, that is, we are talking about link building and technical activities. Once priorities have been established, we work on different fronts with copywriting , keyword research, link building activities. If the job is done correctly, the results on search engines will prove you are right and even the page rank on Google, over time, will give satisfaction.
Obviously the seo consultant doesn’t have to do everything alone, now the one man band doesn’t work anymore; for a work that is really effective you will have to collaborate with other figures such as the copywriter and the marketer, the social media manager and so on.
