There’s action, lights, and silence on the set! If this sounds like something out of a movie, that’s because it is very similar. The cast and crew of Next Level Apparel (asi/73867) are carefully chosen as the company.gets ready for one of its most recent photoshoots. Preparation begins months in advance because capturing the essence of NLA’s premium blank apparel requires so many small details.
We virtually followed NLA’s Marketing
Team through their photoshoot and were amazed by the amount of time and effort put into this kind of project, all to provide
their customers with high-quality imagery and digital assets to promote their products and increase sales volume.
Peggy stated, “It’s really more strategic than most people realize.”
We carefully choose the colors of each garment to shoot in addition. to the campaign theme and more obvious style choices. Some colors are better at capturing light than others. We won’t work with models who don’t accurately represent our brand, and this goes far beyond superficial considerations. They must not only represent our brand, but also respect what it stands for: apparel .of the highest possible quality that is easily accessible. relatable, and thoughtfully designed with the decorator in mind.”
“We never want to look like any of our competitors in our photography. videos, or even our brand voice,” Peggy continued. Respectfully, we want to stand out from our rivals and give our customers the option of selecting. the option that is most suitable for their customer base.
So, according to Peggy, what was the theme of their most recent shoot?
“The focus of our most recent shoot was on updating.our imagery for our most popular styles and capturing our exciting new seasonal product launches. At this point, that is all I can tell you.
Numerous color options:
Consumers and end-users alike begin to find their ideal fit and fabric as apparel styles become increasingly specific and defined. Many customers prefer to stick with their tried-and-true favorite fit. and want to stock up on that same style in multiple colors rather than trying something new. Fashion retailers have noticed and are concentrating on expanding the color options. available for all of their best-sellers, including seasonal color combinations.
Since Marie Kondo asked us if our products “spark joy,” customers want to get rid of clutter and spend less money on items that can do multiple things. This also applies to clothing.
