The digital marketing landscape has changed dramatically in recent years. It’s still important to write good copy to attract online audiences, but today you have to go further. As audience attention spans become more fragmented, you need to stand out in other ways.
Content creators are suffering from a lack of publishing time and information overload online, preventing them from getting the results they want. And the best way to do that is through engaging and original visuals. So, everyone should opt Visual content marketing strategy to enhance their content marketing game.
ARE WORDS ALONE NOT ENOUGH? NO, THEY AREN’T. VISUAL CONTENT IS JUST AS IMPORTANT.
That’s right. Text is the type of content that needs to be attractive to catch the reader’s attention. It’s obviously very important, but it’s fundamentally different from visual content. And so far, visual content strategy is very important.
Let’s look at some more numbers that support this statement. According to this study from Social Media Examiner, 38% of marketers believe that blogging is the most important way to create content for their business or company.
More data.
- 37% of these professionals believe visual content is the most important content marketing strategy.
- 37% of content marketers consider it the most influential 68% use blogs for marketing
- 74% say they use images more than any other type of content.
- Content marketing offers six times higher conversion rates than any other tactic.
Have you decided to implement a Visual content marketing strategy on your blog? Then there are the top eight strategies to consider.
MOST IMPORTANT VISUAL CONTENT MARKETING STRATEGIES
1. DISPLAY IMAGES PROMINENTLY
Every article, post, note, message, or post you publish on your blog should have a prominent image. This helps to visually illustrate the content of the text. It should not be a simple image. They must be in high resolution and related to the article.
It is also important that these images are selected taking into account their subsequent distribution on the web. In general, everything that is published on a blog is posted on the web through links. This is especially true on Facebook and Twitter. It’s the first thing your followers see, so it has to be relevant.
2. DIAGRAMS AND GRAPHICS
One of the keys to a good visual content marketing strategy is the use of diagrams and charts. Why? Because they are valuable information. What are people looking for? What do they find valuable?
Maps and charts are visual representations of information. They build confidence and help the viewer understand what they are about. In this case, we listed some statistics and supported them with graphs and charts.
3. SCREENSHOTS
If you offer “how-to” articles on your blog, you can use screenshots to show step-by-step instructions. According to a study conducted by technology and behavioral experts, people who followed instructions with text and images were 323% more likely to understand and follow instructions than those who followed instructions without images.
4. PHOTOS
Good photography is always an effective way to engage and inspire your audience. This is especially true for blogs that require high-quality images, such as travel, fashion, and food.
If you can’t take your photos (which is best but requires a lot of time and photographic knowledge) or if you need standard images for your posts, have some stock images available.
5. INFOGRAPHICS AND ILLUSTRATIONS
Infographics have become a successful visual resource. Infographics present a consistent data structure and help readers easily organize all the data. In fact, infographics are read 30 times more than the average blog post.
The Customer Magnetism site created an infographic for infographics (redundant, right?). It was based on statistics, one of which is that blogs with infographics get 12% more visitors.
Another similar case is the treatment of images. The art of illustration is currently at its peak. However, as with photography, copyrights must be respected. Always discuss with them the use of an illustrator’s work. Many of the major digital media blogs employ illustrators and pay them for their illustrations if the budget allows. Do it! If your budget allows, why not take the challenge?
6. PRODUCT IMAGES
Blogs often feature links to products sold by the brand itself or by other owners (well-known blogs with product testimonials). These posts should be accompanied by images of the products. These images can be created by you or commissioned by the brand. In any case, make sure they are of professional quality.
7. EBOOKS, BANNERS, AND CATALOGS
Start with banners. They are a widely used source to introduce other bloggers and generate more visitors and more contacts. Of course, the success or failure of a banner depends on its attractiveness. Professional designers and those who know this field are advised to create banners in HTML5.
Bannersnack. is a good tool, a paid site that allows you to create HTML5 banners and publish them in minutes, even animating them. A free option is Canva, but it is of lower quality in terms of banner functionality.
It is also possible to use Canva to create e-books and catalogs, which offer a range of features. There is also a tool called Flipsnack. With this app, you can create mobile-ready eBooks and catalogs, which is very important today.
8. VIDEO
It is impossible to do otherwise. Indeed, in the age of audio-visual media, the video must appear in blog posts. They are an essential part of a content marketing strategy. It is so effective that it can turn prospects into buyers and temporary readers into loyal ones.
The key is to share what your audience wants to see. These results are measured and studied through trial and error. One thing is for sure: the popularity of video is undeniable and should not be overlooked in good content marketing.
People are four times more likely to enjoy watching a video than reading it. In addition, nearly three-quarters of all web traffic are video content. Of course, if you analyze Instagram or IGTV, these numbers are also exceeded.
All right Here is the complete detail about Visual content marketing strategy to help you get more visitors. Have you tried any of them? Tell us.
TO CONCLUDE
The field of content marketing has evolved considerably in recent years. While in the past it was enough to provide a wide range of arbitrary content, this is no longer the case.
While writing good copy is still the key to driving engagement, more is needed. As the attention spans of online audiences get shorter and shorter, you need to segment, personalize, and drive interest quickly.
With so much content and so little time to read it, Internet users are becoming more selective in their consumption. Therefore, if your content isn’t compelling at first glance, you may not reach your target audience as quickly as you’d like. This is why optimizing Visual content marketing strategy should be a priority. Visual elements are very important for blogs. If they fit your audience demographic and, of course, your visual style and identity, they can be an important part of your content marketing strategy. We hope all the above 8 reasons why you must use visual content as part of your marketing strategy, will compel you to ponder over it. In case, you need expert help don’t forget to the graphic designers of Rankster Tech.
