Social media marketing is a crucial component of any successful business. Whether new to social media or have years of experience, videos are a powerful tool for reaching and engaging audiences on social networks like Facebook, Instagram, Snapchat, and more.
To help you get started with this powerful medium, we’ve compiled a list of 10 solid ways to use videos in your social media marketing strategy. So if you’re ready to take your business’s brand-building strategies into the digital age and stand out from the rest of the competition (and not just with vivid images), keep reading!
Here are ten different ways to use video to boost your social media marketing:
1. Explainer VIdeos
An explainer video (or an ‘intro video’) is a short video that introduces your brand, product, or service. Then, it answers the question, “What do you do?”
 Explainer videos make it easier for people to understand what your company does and increase the chances that they’ll get in touch to find out more about your products or services. It also gives you an excellent opportunity to share your expertise and be specific about how you can help clients reach their goals.
Of course, all of this must be done in just a couple of minutes – so make sure you can explain everything simply yet effectively.
2. Client Testimonials
Sharing client testimonials is a powerful way to build credibility with your existing and potential customers. It can help you show off your experience, expertise, and success with previous clients and put a face to all the good things they say about you.
You can share testimonials on social media using videos or images – but if you want to get your clients or customers talking, consider turning their testimonials into a video! It will make it even easier for others to see that their experiences are not one-off events and that other people feel the same way they do about working with your company.
3. How To Videos
A how-to video is a great way to teach people something new. There’s a lot of inspiration out there from so many different places. Whether teaching someone how to do something with your product or offering tips on using social media for business, you can bring some great content about your industry and show just how much you know!
You can also use this format to show off your expertise. The How-To format allows you to be very specific and stress the importance of what you’re trying to portray through your message. It is best to show who you are and why anyone should work with you.
4. Interviews With Influencers
If you have a community of people who have influence, it might be a good idea to use video to show that connection. Interviewing influencers can help your fans, and potential customers see what they’ve been talking about, leading to even more engagement and success for whatever you’re doing.
You also get to create a mini-fame by broadcasting these interviews with the most popular and influential people in your field. They will come (and so will your audience) if you build it!
5. Promoting Exciting Deals And Sales Videos
If you have some great deals or sales to share with your audience, you can use a fun video for promotion. You can create high-quality and appealing videos using a social media video creator, post them on your blog or website, and then promote the link on social media. By doing this, you’re encouraging people to join your newsletter and promoting something they might want while they’re there!
You could also include inside jokes or messages in the content of your video to help build a relationship and give more personality to your brand. It is especially effective when paired with other videos made specifically for social media – like how-to videos!
6. Behind-the-Scenes Videos
The ‘behind-the-scenes’ video is one of the best ways to fit social media into any existing marketing strategy. It will help your fans, clients, and customers feel closer to your brand.
It can also give visitors a more in-depth look at your company by including the more human side of the process. For example, creating the ‘behind-the-scenes’ video using a social media video maker could be a pitch from an employee about why they work for you and their personal story, or it could be a moment that shows how you’re helping people reach their goals.
7. Q&A Videos
A Q&A video is perfect for asking and answering questions directly with your fans and followers. It also allows you to show off your expertise while being clear, concise, and specific about what you’re talking about.
Because of the way that Q&A videos are formatted, they seem to like it would be pretty easy. That’s why they’re so effective. You don’t have to have any special skills or experience to make this format work – it can be simple and short but still very effective!
8. Product Announcement Videos
When you have a new product or feature to announce, it might be a good idea to use video to make the announcement. It is made even better when you can show your audience how the product works or what it does. A social media video maker can always create story-telling videos so that you can show your new product in action like an Apple commercial – but for your company.
The product announcement video is also great for getting people excited about your ideas and concepts before they’re released. It guarantees that people will be waiting on the edge of their seats until your release date arrives!
9. Event Videos
If you have an event, it doesn’t hurt to use video to promote it. You can share the details about the event – date, time, location, etc. – and give people a taste of what they can expect from your product or service at the event.
It is also great to show off your brand personality and let people know you are! In addition, it will help them get excited about your upcoming event, whether a webinar or a live seminar, and ensure they’re ready for what’s coming next!
10. Longer-Form Videos (Vlogs)
Longer-form social media videos work best when they’re fun and exciting or have a specific purpose. For example, using a social media video maker to create a vlog centered around your brand can make people feel like they know you personally, making them more likely to follow your brand or buy your product.
You can also use social media videos to show them what goes into creating your product or service. There are many benefits to having this kind of transparency in your business! This format also lets you be creative with your digital content and show potential clients who you are and what you do. It’s something that they’d never be able to see anywhere else!
Social media is a powerful tool that can be used to help your business grow, especially when you use the right strategies. For example, you can use video to bring in new leads and keep current customers happy, leading to more sales and success.
When creating your social media campaigns, think about which format will work best for what you’re trying to accomplish. The ten examples here should give you some good ideas about what’s possible!
