Web-based Augmented Reality is growing rapidly in this technologically advanced world that we live in, today, especially with the advent of 5G networking services. It can be easily considered the next big thing for all the sectors of the global economy as it has a lot of space to develop and the applications of WebAR are a lot.
Shifting their presence into virtual locations and selling smart with WebAR is making marketing super convenient for marketers and consumers. All it requires is for people to navigate to a webpage to experience the AR in real time, using their immediate surroundings.
Today we have a plethora of WebAR examples around us, thanks to the very useful and engaging immersive experiences that WebAR brings to businesses and agencies. Companies can now use a digital platform to conduct events that previously required a lot more money and energy to plan out.
No doubt, there are several uses for WebAR. In this article, however, we shall look at some of the best WebAR examples, brought to you by Vossle. These immersive experiences have been curated by our team of professionals and can guarantee engagement as well as enjoyment. But before that, let us strengthen our basics and learn more about WebAR.
What is WebAR?
WebAR stands for Web-based Augmented Reality and is basically Augmented Reality for the web wherein a user follows a URL to a webpage or scans a QR code to experience the AR experience on a device with a camera. WebAR eliminates the need to install an app to experience Augmented Reality.
WebAR supports tracking, image target detection, animation, and some level of interactivity for engagement and is accessed through a browser by the use of WebGL, WebVR, WebRTC, and APIs technologies.
WebAR focuses on minimal loading time, simple but aesthetic graphics, informative interactions, and cleverly placed buttons to increase clicks and engagement. The need for an app’s installment using Native AR creates a friction barrier alleviated in WebAR. This results in drastically increased accessibility and availability to the masses and creators.
Some Examples of WebAR brought to you by Vossle
Vossle is a cloud-based platform for businesses to build immersive AR experiences for their clientele and reach millions of users instantly. It is more pocket-friendly for small and medium enterprises that cannot afford or do not wish to invest in app development and maintenance. The following are 19 examples of Web-based examples experiences that you can experience anywhere and anytime and were employed by various businesses and agencies to increase their engagement with customers as well as diversify their marketing campaigns.
Read more https://www.inaugment.com/augmented-reality-activities/
The KBC Entertainment Experience
This markerless experience brings the KBC experience to you, in your immediate surroundings, and lets you feel as if you are on the set itself, right there with Mr. Amitabh Bachchan!
Rapunzel retold, with Redbull
Innovatively, Redbull uses Web-based Augmented Reality to demonstrate its bottom line, “Redbull gives you wings.” The link opens up the 3D experience of the prince trying to reach Rapunzel who is locked up in her castle and can do so after drinking Redbull. Right? ‘Cause, it gives you wings?
Read more https://www.inaugment.com/augmented-reality-infrastructure/
