Many website owners, who have only recently opened up all the wide possibilities of their presence on the Internet, and not only in social networks, make a lot of mistakes. The first, and the most terrible, is that the owners of websites do not pay attention to the diagnosis and monitoring of the website. Even if the company that created the website to order is doing this, sooner or later it will stop doing it. Therefore, it is important to start studying this issue as early as possible. Ideally, even before you have created a website. Because then you will be ready to provide its functionality as soon as it becomes active and available to users from all over the world.
Website monitoring importance
Website maintenance, contrary to widespread belief. It’s a hard job that requires a lot of effort. As a rule, this includes round-the-clock monitoring of the health of the website and the elimination of various problems that arise. However, there is a partial truth that if the webmaster is inactive, then the work is done perfectly. However, this requires setting up a number of different systems, tests and checks that constantly monitor various performance indicators of the website. Generally speaking, round-the-clock monitoring of a website is hard work. And every competent webmaster will tell you this for sure. Because it involves using many different tools to provide tests. And it will take a huge amount of time.
Most optimal and useful ways to monitor websites
Website monitoring is one thing that definitely requires the right and effective methods and tools. Regardless of whether you do it yourself as a website owner or hired a webmaster. Without well-chosen tools, it will simply be impossible to effectively monitor a website. And by far the most effective method for monitoring websites is automation. At the same time, using the best of the best systems that perform comprehensive testing of various aspects of the website 24/7.
One of the best in this field is an advanced service for automatic monitoring on the HostTracker platform. It is the perfect combination of low cost and extensive functionality. Using this system, a webmaster can do almost anything. From instantly testing the availability of a website at https://host-tracker.com/en/ic/ping-test from more than 150 points around the globe, and up to regularly checking the stability of hosting or server equipment.
Among the services available, there are many tests to diagnose content integrity, web page load speed, the stability of active elements on the website, etc. The HostTracker service even allows you to check the validity of SSL and domain name, as well as scan blacklists to see if your website is in them or not.
Every webmaster can test the capabilities of this system manually. It’s enough to go to the host-tracker.com/en/ic/ and try some instant tests. Moreover, every webmaster can test all the automation functionality offered by the HostTracker platform. Each user is given full access to all features for 30 days while the free test period is running.
Website content monitoring importance
In addition to monitoring the key metrics critical to website performance, it is also important not to forget what is important to users. And users are interested not only in the availability and loading speed of the website. Users also need the content they are looking for on this site. Therefore, it is extremely important for webmasters to maintain the integrity of the content well. In addition, it is the content that determines which category a website will be placed in for search and advertising systems.
For the above reasons, it is very important to control the integrity of the content on the website. This will allow the site to occupy high positions in the output of ad blocks and search queries. But no webmaster can handle this problem manually. Since we will have to spend a lot of time checking the content. And here the aforementioned Host Tracker service comes to the rescue again. Among the tools of this service there is a content verification system.
The HostTracker service also has a database performance check system. In combination with content diagnostics, this will help the webmaster to make sure that everything related to database content and access speed is working properly. This will allow the webmaster to find and fix content-related issues as quickly and efficiently as possible.
Most important metrics to monitor
Regardless of how well your site is working, the first and most critical thing is up time. Because this is, in fact, the main criterion for assessing the stability of its work. In plain and simple terms, this is the percentage of time during which the website is available to users. You can find out website uptime with host tracker service and check it to improve it.
Accordingly, its antipode – downtime, and it is measured in minutes. Thus, for example, if the up-time tends to 99.99% (the ideal possible value), then 5 minutes of down-time may not play any role at all or be a critical value. Because they can be either 0.0001% of the uptime or 1%. So, you have to make sure that the website is always available, even if the main hosting or server has gone for maintenance and it was a planned shutdown.
Another extremely important indicator for any website, which should definitely be monitored – the speed of loading web pages. This is especially true for content-loaded web pages, which will need to be optimized in every way possible. Since Google included this indicator in the list of metrics that are important for advertising and search engines, it is necessary to pay attention to it. And not only in the desktop version, but also in the mobile version. Because portable websites are now a priority for search engines and advertising systems.
In addition to the above two metrics we can add usability, stability and visual appeal of the website. But they are not as critical as web page load speed and uptime. However, Google’s user experience-based scoring systems can lower the ranking of your website. Because it may not fit any criteria if Google’s automated system says so for some reason. Of course, as it was mentioned above, every webmaster should also consider Mobile First priority routine by Google. Thus, it is important to check every single thing for mobile version of your website.
