It is time for travel advertising and travel marketing to level up. The best travel ads network and marketing campaigns entertain, delight, and entice consumers to step out of their doors and have an experience like no other. Now, these travel ads are going to have to do all this and more. But which is the best ad format for travel advertising? This blog discusses the ad format for travel ads in detail.
What is an ad format?
Ad formats are visual enhancements to search ads that more prominently display data about your business, such as your website’s domain in the headline or a phone number.
There is no better way of connecting with your users than through a creative, relevant, and engaging ad. Display ads can be defined as online ads that appear across social media sites and the web. Some display ads, such as social or native, have the same feel and appearance as the website they are on. Other display ads are more prominently featured on the web pages. You can create a mixture of social and web ads, and be sure to have all the ad sizes to reach your customers anywhere on the web.
Which ad format is the best for travel ads?
Most travel advertisements will have a combination of standard text ads, video ads, images, and rich media banner ads. Each type is available in various sizes and shapes, and each combination is needed to gain optimum performance. Banner ads for travel advertisements can be dynamic or static ads strategically positioned on a site to capture the consumers’ attention. Through banner advertising, your brand may promote its travel Ad as well as encourage readers to visit their brand’s site.
Similar to other forms of online advertising, brands can leverage banner advertising for various reasons. Whether a brand intends to create awareness, produce more clicks, or drive traffic to the brand’s site, banner ads could effectively fulfill a brand’s business goals. Please read this blog further to learn the different ad formats.
What are the benefits of Social Ads for travel advertisements?
Social Ads comes with five highly-engaging ad types – custom banners ( any Html/ CSS features ), chat, survey, in-page push, and video bars. Advertising can be called an advert or ad, is seen as a form of public discourse to promote a brand, product, brand, service, or event. Running ads for travel sites is known as travel ads.
If you run travel advertisements on Social Ads, it will be beneficial to you. It is because Social Ad understands what your audience needs. It can apply effective marketing for your travel site. Social ads can help you get a step closer to being the best and most highly competitive travel service provider in the travel field. If you choose Social Ads for running ads on your travel site, you will definitely see positive results through ads.
What are the types of ad formats?
Banner ads –
Banner ads are a combination of copy and imagery. Viewers will be able to click on the call-to-action ( i.e., CTA ) and be redirected to the advertiser’s site. The size is optimized for mobile ads. The following are the top-performing display ad sizes. The standard banner ad sizes are 728 x 90 (leaderboard banner ), 468 x 60 (banner), 120 x 600 (skyscraper ), and 250 x 250 ( square ). The standard banner ad size for mobile is 320 x 50 (mobile leaderboard ). Different banner ad formats can be used depending on your ad placement within a web page.
Every banner ad format varies in ad size. Leaderboard banner ads are among the most popular and best-performing banner ads, with high impact because of their top-of-the-page placement. They have a high ad viewability because of the positioning of the advertisement on the top of the web page. Leaderboard ads are usually seen by page viewers immediately,
and if they are engaging enough, they may entice users to click on the advertisement. On the other hand, skyscraper ads have a tall and thin shape, thus their name.
These ads are generally found on the side of the web page, stretching from top to bottom. Brands may leverage skyscraper ads with the intention of encouraging visitors to see the banner ad for greater brand awareness or click on the advertisement to reach the brand’s site.
Social ads for travel –
Some say that Social Ad is a new type of Web Push. Others say that Social Ad is a complete replacement for travel advertising as a whole. At its core, Social Ad is a travel advertising format that is simple to install and may take any form you like. You may customize it to look like a push notification, regular icon, social media conversation, or some widget — you name it. And Social Bar Ad has all that with just a single line of code. Do you know why Social Ad is so popular?
Because of its highest profits, first of all, it is because it attracts all the top verticals. It means there is a stable flow of advertisers drawn to the Social Bar Ad animation options and its simultaneous unlikeness and likeness to the Web Push. Thus, to sum it up, advertisers are even more likely to pay higher even for the Tier three traffic if they choose Social Bar Ads. Since you may make them any way you like, Social Bar Ad is able to break through the users’ banner blindness. And higher CTR also means more profits for the publishers. More engaging formats using Social Bar Ads always lead to more money.
Pop-under ad –
Pop-under ads are similar to pop-up ads. However, the ad window is hidden behind the main browser window and not superimposed in front of it. Pop-up or pop-up ad is a type of online advertising on the WWW or World Wide Web. A pop-up ad is a graphical user interface (GUI) display area, often a small window, that suddenly appears ( or “pops up”) in the foreground of your visual interface.
The pop-up window containing a travel advertisement is usually generated by JavaScript that uses cross-site scripting (XSS), at times with a secondary payload that uses Adobe Flash. As pop-up ads are more widespread and more intrusive, usually taking up the whole computer screen, several users will immediately close the pop-up ads that appear over a website without looking at them.
But pop-under ads do not directly impede the view of content. They remain unnoticed until the viewer minimizes or closes the main browser window.
Native ad –
Native display ads include text and imagery. The native ads blend in with the rest of the content of the site, making them look, unlike a traditional banner ad. Native videos are non-intrusive as they are placed in an app or site in a way that does not disrupt the browsing experience of the user.
Text ad –
A text ad is a type of marketing communication. The advertisers can use text ads to promote their service or product on the Google Network. It has three parts – headline text, a display URL, and description text.
