Throughout the world, artists and musicians continuously look for ways to enhance their promotional efforts, and the conventional means of doing so are also changing. The internet has made it simpler for artists to advertise and disseminate their works as technology has advanced over the years, most notably through the clever use of podcasts.
Many people now prefer podcasts to share essential tales and messages on the internet. Podcasting gained a reputation for being a “do-it-yourself” medium in its early years. Anyone with a computer and a microphone can start a podcast and grow an audience. Podcasting has evolved and grown in popularity throughout the years, particularly in the music business.
There are still several advantages associated with podcasting, even though the sector is more crowded than it once was, and it is, therefore, harder to stand out. The most significant ones are listed here for your knowledge.
1. Gives You Better Access to Valuable Clients
According to Edison Research, most podcast listeners are highly educated, wealthy, and in steady employment. In other words, they are excellent customers for your company. Access to this highly lucrative industry is one of a podcast’s most significant advantages.
Consider this: Busy People, including those who travel for extended periods in their cars or who work in offices, will all prefer podcasts to blogs. They might keep listening to them while working or stuck in traffic.
They will be much more likely to listen to your message if your podcast talks specifically to a scenario they encounter daily, like at work. This is because they will pay attention when they need to hear it. So, podcasts for artists can indeed prove to be beneficial.
2. Podcasts Allow for Multitasking
The most significant benefit of podcasts for listeners is their time savings. When Edison Research looked into where people listen to podcasts, they discovered that most commonly, individuals do it at home, in a car, when out and about, or while exercising. This implies that people who listen to podcasts are engaged in at least two activities simultaneously, such as listening and exercising. The research also revealed that people’s most popular tasks while listening to podcasts are cooking, cleaning, driving, and baking.
3. Suitable for Music Promotion
It would be best if you consistently put up a lot of effort to market the songs and albums you have already published and continue producing new music. You may promote your most recent single or even let people know that you have a new full-length album coming out through podcasts, both yours and those hosted by others. The secret to getting the word out about your music is to do it in a way that attracts people and doesn’t seem like a simple advertisement.
4. Excellent for Networking
The internet has brought innumerable opportunities for people worldwide to engage, get to know one another, and even cooperate by connecting them with like-minded people who work in their fields or have similar interests. By starting your podcast, you join the ranks of other artists who use that platform, and you may soon begin interacting with others there.
Invite other podcasters and others working in the music industry to join you on your show, and they could return the favor. You may not be popular among the audience; therefore, this lets you connect with them. You never know what new relationships will lead to!
5. Podcasts Are Optimized for Voice Search
Predictions say that voice searches will account for 50% of all searches by 2020. People are seeking material that is simple to obtain, and they seek information that they can quickly locate online and can access from any location or device at any time. Every one of those items is a podcast! Therefore, by adding one to your company and connecting it to your website, whether it’s a shop or blog, you are increasing the accessibility of your material. This significant advantage of a podcast positions your company for the future.
Podcasts are simple to voice search-optimize. To optimize websites for voice search, there are several actions you must do. On the other hand, big providers like Apple or Spotify have already tailored podcasts for their audiences.
6. Avoid the Bias of Mainstream Media
You will no longer have to face any limitations to getting our news from the same three main networks, which is another advantage of the podcasting world. The 2015 Gallup Poll states that only “4 out of 10 Americans believe they have a lot of trust and confidence in the mass media. They rely on the media, believing they would present the news entirely, correctly, and fairly, tying 2014 for the lowest level ever.
There aren’t many reliable news sources, whether reading the newspaper or listening to the radio. The sheer number of podcasts available, however, ensures you can get more than two or three viewpoints on any particular issue. Podcasts offer a ton of diversity. By adding a slight variation to the story you’re used to hearing in the mainstream media, you may enjoy the freedom of really creative ideas.
Final Thoughts
Since introducing podcasts to the internet community years ago, it has become quite popular among people. As time has passed, many businesses have committed their resources to develop the podcast medium, making the technology more user-friendly and accessible for novice and seasoned users.
