Home » How to design and build an exhibition stand to make an impact in Europe 

How to design and build an exhibition stand to make an impact in Europe 

by Steven Brown
How to design and build an exhibition stand to make an impact in Europe

When dealing with a major international exhibition, exhibitors often enlist the help of an expert exhibition stand design and build company. A contractor is responsible for coordinating and completing every step of the project, from calculating costs to securing transport and build-up to completing and overseeing the hands-on work.

A clear description of divisions in your stand will help you handle your exhibition stand better. One section should be dedicated to your product displays. There should also be regular welcome functions like a mini-lobby and cozy chair. In addition, it pays to have a closed area for your salespeople to keep their things and to rest every once in a while.


This is probably one of the areas that have significantly developed. Today, LED systems have made it doable to make new solutions to make lighting and visuals more interesting to visitors. It has made such a big impression thanks to how versatile it can be, with options starting from rope lighting to altering lighting effects. 

LED technologies have also made it possible to make use of lights of a certain color and also have modifying colors integrated into your design. Furthermore, standard lighting fixtures, such as track lighting and flooring lights between others, are still available. You can search with your exhibit organizers and stand contractors if you have specific desires. 

Image quality is important.

The captivation of an exhibition booth shows up from the energy of the communication concept, customer connection, audiovisuals, and contemplation.

Use pleasant graphics – The classic proverb a picture provides a thousand words. That says it all. Make your particular

market’s curiosity by enticing them with interesting pictures.

Supply original artwork to get high-quality images. Good professional stock photos are clear, sharp pictures. Bad photos and artwork could end up in your complete exhibition stand, failure to make the influence. Use quality photos, do not use photos that have been duplicated from non-original suppliers. 

An exhibition stand contractor does not only build an exhibition stand. He has the knowledge, but he is also independently thinking and handling exhibitors’ requirements; he understands exhibition marketing targets, and he can implement those in the design and in the general look of the exhibition stand. He creates VIP areas if needed, or appealing product displays to catch the eye of the customer.

Tips for designing and building an exhibition stand

Here are some tips for designing and building an effective exhibition stand:

Define your goals and target audience: Before you start designing, it’s important to understand what you want to achieve at the event and who you want to reach. This will help you make informed decisions about the design, layout, and content of your stand.

Choose the right size and location: The size and location of your stand will affect its visibility and accessibility. Consider the size of your stand in relation to your budget and team size, and make sure it is located in a high-traffic area that is easily accessible to visitors.

Create a visually appealing design: Your exhibition stand should be visually appealing and capture the attention of visitors. Use colours, images, and graphics that are consistent with your brand identity, and make sure the design is easy to read and understand.

Make use of technology: Technology can enhance the visitor experience at your stand. Consider using interactive displays, videos, and other digital tools to engage visitors and demonstrate your products and services.

Use effective signage: Effective signage is essential for directing visitors to your stand and communicating key messages. Use large, clear, and simple text that is easy to read from a distance, and consider adding directional arrows or other signage to help visitors find their way to your stand.

Plan for storage and accessibility: Make sure you have adequate storage space for your display materials, samples, and promotional items. Consider the accessibility of your stand, including the placement of electrical outlets, internet access, and lighting.

Have a clear call-to-action: Your exhibition stand should have a clear call-to-action that encourages visitors to take the next step, whether it’s to make a purchase, request more information, or connect with your team.

By following these tips, you can design and build an effective exhibition stand that makes a lasting impression and helps you achieve your marketing goals.

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