Instagram is a photo-based social networking app that started out as a tool for sharing pictures. Today, however, it’s a place where people share their lives, both professionally and personally. It’s also where brands create highly targeted marketing campaigns that generate millions of impressions daily. Unlike Facebook posts, images on Instagram tend not to get lost in the noise. Users scroll through the timeline easily, which means they tend to notice what gets shared. Brands that use Instagram well know how powerful it is to have a consistent feed of relevant content shared by popular accounts. That means reaching customers around the world is easier than ever before.
Here is the list of the top 7 best benefits of Instagram:-
1. Free Advertising
Instagram has become one of the popular social media platforms where people can share their pictures and videos. People can create accounts for themselves using free Instagram apps or websites and can upload images, videos, and text messages to post updates online. Users can follow others’ profiles and get notifications about the content they like. In return, if users like what they see they may choose to follow them back, thus resulting in a mutual relationship between both parties. Thus, businesses can advertise their products and services by posting promotional material on Instagram. Many companies have already discovered the power of having an account on this platform and have successfully used it to increase brand awareness and attract customers. You should also know about insta story download.
2. Branding
Since Instagram is a photo-sharing app, brands can use it as a way of branding to present the personality of their business. They can place their logo at the bottom corner of every picture uploaded so that it shows directly underneath the image. Brands can also add descriptions to their posts such as “Coming Soon!” By doing this, they can effectively target potential customers.
3. Networking
Having an Instagram profile lets people view your profile and discover who you are. You can learn a lot about people based on the types of posts they make, such as whether they enjoy traveling, fashion, food, etc. If someone tags you in a certain post, it means he/she finds your profile interesting enough to tag you. You can do the same by tagging people in your own posts. Your tagged friends might appreciate your gesture and visit your page.
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4. Customer Service
Brands can engage with their audience by asking questions and giving answers to comments posted by followers. Asking questions helps build trust and develop relationships with its consumers. Consumers who feel that they can reach out to the company directly gain confidence in its service and quality. Thus, brands should always respond to comments left by their followers to maintain good customer relations.
5. Research
One can take advantage of Instagram to conduct research on his/her niche market. One can find out what trends are currently popular by viewing the number of likes, re-postings, comments, and views of different posts. Through this information, marketers can determine which topics appeal to their target market. Moreover, they can also monitor competitors to identify what marketing strategies they are using to attract their target audience.
6. Marketing Opportunities
By uploading images regularly and responding to comments, brands can build relationships with consumers. They can keep in touch with their audience thereby developing a personal connection. Consumers can then begin to consider purchasing brands’ products given that they developed a positive impression of the brand.
7. SEO (Search Engine Optimization)
Since Instagram is owned by Facebook, it automatically comes pre-installed on Facebook, therefore making it easier for people to search for it. The posts that appear at the top of search results are known as “popular”. These are generally images related to trending topics, events, and holidays. If your brand name appears frequently in these posts, it could mean that your product is becoming popular and more people would want to buy it. Using hashtags makes it easier for people to find your page since they are able to type the keywords you use in the description box.
