Search engine optimisation is referred to as SEO. The process of improving your website to increase its exposure when customers search for products or services related to your business on Google, Bing, and other search engines is known as “search engine optimisation” in plain English. The more visible your sites are in search results, the more likely you will get noticed and bring in new and recurring customers.
A company that collaborates with organisations like yours to increase your visibility in search engines is what is referred to as an SEO company. More visitors to your website and more leads, calls, and sales result from improved exposure in search engines.
It might be challenging to keep up with the most recent improvements as SEO needs constantly change. But you must be informed if you want your Google rankings to rise from nowhere to the top of the list.
A well-optimised site will gradually see an increase in traffic, which will result in more leads and sales. The best way to improve a site’s traffic is by consulting an SEO company like Sydney SEO Company.
What Criteria Does Google Use for SEO?
“Organise the world’s information and make it broadly accessible and valuable” is the declared mission of Google. Part of that is providing pertinent search results. Here is how they operate:
- Web crawling is the first step that Google search bots (sometimes known as “spiders”) take. Sounds unsettling, we agree. Yet all that indicates is that they visit websites.
- They also add those pages to Google’s index and catalogue them when they have been properly optimised and crawlable.
- Out of the billions of pages in Google’s database, it displays the most pertinent results when users conduct searches.
- Google uses several intricate algorithms to determine which material is displayed and in what order.
No one, not even Google employees, knows these algorithms’ full extent or specifics. They are constantly evolving and being fine-tuned. However, we know that over 200 ranking factors that the search engine juggernaut takes into account.
The weighting of each criteria is constantly updated and refined as the Google search engine strives to remain the most effective at delivering what users are looking for.
How Are Google Search Rankings Calculated?
Making the most of highly competitive keywords alone won’t keep your website ranked on Google. The calibre of the information is also important.
Google has stated that when indexing the core content of each website, it looks for things like:
- The goal of the Page
- Content quantity and quality, as well as website information and author information
- The reputation of the website and the creators of the content
- Customer engagement with the page (time on page, bounce rates, and so on)
- Knowledge, Credibility, and Authority (E-A-T)
We will go over that last one (E-A-T) in more depth shortly because it has grown to be significant.
For now, it is sufficient to know that each of the variables above is taken into account by Google’s algorithm to decide the ranking of a website for certain keywords.
The most pertinent information is displayed first, while the rest is displayed over several pages. If you also want to rank your site on the first page of google, then contact the Best SEO Company Melbourne.
Conclusion
Google uses several factors to determine the order in which websites are displayed in search results. These include the content’s quality, the website’s reputation, and customer engagement.
If you are not on the first page of Google, you are losing out on valuable leads and customers. Fortunately, an SEO company like Sydney SEO company or the best SEO company Melbourne can help improve your website’s ranking and visibility.
