E-mail correspondence is an important marketing tool for promoting any company. Learn how to write and send E-mails correctly and conquer your target audience at a fast pace, increasing your income. In this article, we’ll cover the basic principles and techniques of successful strategies to grow your mailing list organically.
Why it is important to use organic methods to attract customers through E-mail
Email marketing is no easy task. You should pay a lot of attention to both the content of the e-mail and the correct selection of its addressee. Organic mailing lists are those that you create from scratch by collecting information about interested users. Creating such a mailing list takes a lot of time and effort, but will bring more benefits than working with purchased address lists.
Create a quality landing page
First, you need to create an incentive for potential customers. Develop an informative website that will include an email subscription form. So people on the mailing list are interested parties who have expressed a desire to receive information from you regularly. They are very likely to use your services in the future.
This strategy is widely used in car hiring offers. Enterprise car rental company is one of the leaders in this business. High-quality services, coupled with an informative website and a form for subscribing to E-mail newsletters, attract more and more customers. Check out Enterprise car hire prices and deals now to make sure they are in the market.
Lead magnet strategy
The essence of the lead magnet strategy is that you offer the site user to leave their E-mail address for mailing in exchange for something of value:
- Thematic book
- Specialist consultation
- Guide or expert advice
- Free participation in the webinar
- Promo code or discount coupon
It is best if this offer is presented as a pop-up window on the site.
Make sure your emails don’t end up in the spam
Imagine yourself in the place of the addressee, and understand how your letter can be useful to him/her. E-mail should be concise, contain useful new information for the addressee, and tempting offers. Offer the client a good deal – for example, tell them about the cheap cars for hire options and show how they can save money on such an offer.
Get more new customers
Invite the recipient to send out a subscription offer to their friends in exchange for a promo code or discount. You can also offer to forward your E-mail to friends if it was informative for the client. Write this short sentence with this phrase at the end of the letter. However, you should work hard to create high-quality modern content so that the recipient is happy with the new letter.
Contact personally
Using personalized messages is a great way to grow your business. Addressing by name instead of the standard “dear client” always keeps the addressee’s attention on the content of the letter. Personalized letters containing offers with the interests of this particular client are the acme of modern marketing.
This is more difficult since you will have to optimize the mailing list based on the collected data about the client. To simplify your task, you can add consent to the processing of personal data in the mailing form. Use social media to collect data and effectively promote your brand.
Take care of the client
The right attitude towards customers is the key to a good reputation for your company. Be polite, use simple vocabulary, be sure to introduce yourself, and leave feedback contacts in E-mail. Share with the client interesting free resources, guides, and videos in the field of your services. Hold closed conferences and webinars where guests will leave personal information.
When composing an E-mail, ask a potential client to use your service and ask his opinion about innovations – this is very captivating. Add questionnaires to your mailing list that will allow you to build a business development vector and tell you about the preferences of the target audience.
Create a hot offer
Add a deadline or a limit on the number of people to whom the promotion is available by E-mail. Describe in detail the benefits of the offer, and then indicate the duration of the promotion with advice to hurry up in order to have time to use it. For example, offer the recipient models cars for hire, which will be available for rent at a reduced price until the end of this month.
It is better to highlight the expiration date of the offer in color or bold to focus the reader’s attention on it.
Conclusion
We have analyzed the main working strategies for successful Email correspondence. Learn more about effective mailing list growth approaches.
