Nails are as important to women as hair because they help them express themselves. Nail polish and manicures are a must in today’s society, and most women put a lot of thought into their nails. To remain competitive in the cosmetics industry, you must use cutting-edge nail polish packaging. You can get bespoke nail polish boxes to boost sales and public perception for this price. Both consumers and stores get many benefits from their use. For this reason, you may hire professionals to help you. The experts know better about what box design would go best with your brand nature.
The packaging is a big deal when launching a new nail polish line. Nail polish boxes are stylish and unique and keep your nail polish from breaking or leaking. Aside from that, they are the best way to get your brand out there. There are many ways to package nail polish, from plain boxes and tubes to lavishly wrapped gifts. Before buying nail polish, customers check its packaging, including how it looks and what it’s made of. So, you should consider the following tips to find the best quality nail polish packaging for better sales.
Choose Material Carefully For Nail Polish Boxes
No doubt, eye-catching product packaging can attract the eyes of customers. But aside from being attractive, the main function of every packaging is to provide safety to the products. Similarly, the ultimate goal of nail polish boxes is to protect the fragile nail polish bottle inside. You cannot impress your targeted customers with broken products. Right? A high-quality box should be well-made and satisfying to hold. As a bonus to its protective function, the box also inspires confidence in the product it contains. Eco-friendly materials, cardboard and Kraft, are the best options. Cardboard boxes are not only durable but also help to keep up your sustainability goals. You can recycle, reuse or mould them in any shape and they can be printed in various options.
An Attractive Box Style
Customers who are curious about a product or brand will examine the packaging first. So customise your packaging to convey 100% originality and earn customer approval. There is a plethora of custom box styles to choose from. These might be simple boxes or ones with a high-end feel. Some of the popular box types are tuck top opening style, rectangular box, or two in even packaging. Further, you can customise the box with a separate lid to give it a more gift-like appearance. There are much more styles to explore. You can check for more online or might get some help from experts.
Right Choice of Colours
The design of the perfume box heavily relies on the use of colour and pattern. The combination of contrasting colours, vivid backgrounds, and captivating logos works wonders for the design’s effectiveness. With the right choice of colours, you can make your custom-printed boxes more elegant and engaging. Colours, especially bright ones, have a strong allure for women. Because of this, adding a splash of artistic printing to your packaging box makes them look appealing in stores. Hence, nail polishes can become more visible right away. If you want to give off strong and luxurious vibes, you may opt for black colour. Similarly, every colour has its specifics that affect the psychology of the customers’ minds. You can choose any colour scheme depending on your product and branding needs.Â
Coatings for Nail Polish Boxes
Every company wants its products to stand out on store shelves. It’s a universally accepted fact. So, they do all possible tricks and strategies to make their product more visible to the customers’ eyes. They can achieve this purpose with the use of attractive product packaging. Custom printed nail polish boxes look good but are incomplete without adding coatings. Coatings give your box a whole new life in terms of touch and texture. The final product is a box that is either shiny or dull. Depending on the last layer you put on, you can get a different coating.Â
One thing that makes coating so appealing is that it can be used as a design element in packaging. For example, spot coating has a little raised surface and enhances the logo, name and any other custom image. These kinds of nail polish packages are not only visible but also tangible. For instance, have you ever tried to picture what an orange peel or moist sand would feel like? The coating gives off the same sensations.
Add-Ons to Enhance Unboxing Experience
You can use additional features to improve the unboxing experience and initial user contact. Here are a few popular add-ons found in makeup packaging boxes.
Full-Colour Printing On Both Sides When it comes to branding, most companies choose to only design outside their packaging. Innovate in a surprising way by toying with the contents of the box. For example, you may add some text or visuals to use the available space better.
- Inserts
Inserts help secure the bottle and provide additional padding. Contrasting the inserts, the bottle, and the box can give the packaging a three-dimensional appearance.
Nail polish boxes are a must-have for every cosmetic brand. These boxes keep the fragile glass nail polish bottles safe from any harm. No doubt, these boxes are important to meet the rising marketing trends. However, you must ensure that you use only high-quality product boxes. Using quality boxes is a sure key to success and more sales. So, you can follow the above suggestions to personalise the best packaging tricks. Â
