The global oral care market size is projected to reach USD 38.89 billion by the end of 2027. Increasing awareness regarding the importance of dental hygiene will lead to wider product adoption.
The changing consumer habits towards oral care have created a huge demand for oral care products across the world. The presence of several large-scale companies in the dental sector will emerge in favor of market growth. The rising incidence of mouth cancer resulting from improper dental care has contributed to the growing awareness regarding its importance.
List of companies profiled in the report:
- Colgate Palmolive Co. (New York, U.S.)
- Unilever (London, U.K.)
- Procter & Gamble Co. (Ohio, U.S.)
- Henkel AG & Co. KG aA (Düsseldorf, Germany)
- Johnson & Johnson (New Jersey, U.S.)
- GlaxoSmithKline Plc. (Brentford, U.K.)
- Lion Corporation (Tokyo, Japan)
- Church & Dwight Co. Inc. (Ewing Township, U.S.)
- Reckitt Benckiser Group Plc. (Slough, U.K.)
- Patanjali Ayurved Limited (Haridwar, India)
Decreasing Labor Availability to Affect Manufacturing Units in Oral Care Sector
The recent coronavirus outbreak has created a sense of panic across the world.
Increasing Number of Company Mergers and Acquisitions will have a Huge Impact on Market Growth
Competitive Landscape:
Acquisition of Schmidt’s Naturals by Unilever to Foster Growth
Unilever, a British-Dutch transnational consumer goods company co-headquartered in London announced the acquisition of Schmidt’s Naturals an American personal care company based in Portland, Oregon. The deal between the two companies can be a vital factor in promoting the growth of the deodorant market owing to the company’s aim to expand its product portfolio and customer base leveraging the prominence of the acquired company.
Furthermore, Jaime Schmidt, founder of Schmidt’s Naturals, said in a statement, “Thanks to our community, what started humbly in my kitchen and local farmers’ markets has grown into homes worldwide. I am proud to say that as a result of our partnership with Unilever, we are better positioned than ever in our mission to make natural products accessible to all.
Moreover, Unilever’s substantive actions towards creating a more sustainable and equitable future for diverse peoples across the planet further fuels the enthusiasm behind our alliance.” Additionally, the increasing demand for long-lasting and powerful fragrant deodorants will spur opportunities for the market in the forthcoming years. For instance, Nivea launched its pearl & beauty antiperspirant deodorant stick, which offers 48 hours of real protection from body odors. The mild fragrance of the deodorant emits sweet scent and leaves the skin dry and smooth.
Regional Insights
Europe is projected to display a substantial growth due to the existence of a huge number of geriatric population who are susceptible to numerous sorts of tooth ailments. This has created a necessity for the product.
Asia Pacific is anticipated to hold a considerable share in the global market. The elevating utilization of e-commerce platforms, which further results in an amplified expenditure on oral care products, comprising electric toothbrush, is probable to drive the consumption rate.
North America is holding the leading electric toothbrush market share, with a size of USD 1.04 billion in 2020.
This acquisition is consequential to the company’s plans of strengthening its global footprint.
Segmentation:
- Toothbrush
- Toothpaste
- Mouthwashes
- Others (Teeth Brighteners, Floss, etc.)
- Household
- Commercial
- Supermarket & Hypermarkets
- Convenience Stores
- Online Channels
- Others (Pharmacies, Departmental Stores, etc.)
Asia Pacific to Emerge Dominant; Increasing Geriatric Population will Emerge in Favor of Market Growth
Key Industry Developments:
January 2020: Colgate Palmolive Co. announced that it has completed the acquisition of Hello Products LLC.
Browse Summary of This Research Report:
https://www.fortunebusinessinsights.com/oral-care-market-103533
