Home » The Evolution of Salt Bae’s Brand: Where Will He Go Next?

The Evolution of Salt Bae’s Brand: Where Will He Go Next?

by Faisal Sheikh

Salt Bae, whose real name is Nusret Gökçe, became an internet sensation in 2017 after a video of him preparing and seasoning a steak went viral. His flamboyant style of sprinkling salt on meat, combined with his suave demeanor, made him an instant meme. Today, Salt Bae is more than just a viral sensation, he is a brand that encompasses restaurants, clothing, and even perfumes. In this article, we’ll take a look at the evolution of Salt Bae’s brand and explore where he may be headed next.

The Beginning of the Salt Bae Brand

The first Salt Bae restaurant opened in Istanbul in 2010, long before the viral video that made him famous. The restaurant’s name, Nusr-Et, is a combination of Nusret’s name and the Turkish word for meat. The restaurant quickly became known for its high-end cuts of meat and Nusret’s signature seasoning style. However, it wasn’t until 2017 that Salt Bae became a household name.

After the viral video, Nusret opened more restaurants, including locations in Dubai, Miami, and New York City. Each location features luxurious decor and high-end cuisine. However, the real draw for most customers is the chance to see Salt Bae in action, sprinkling salt on their steaks.

The Expansion of the Salt Bae Brand

Salt Bae’s brand has expanded beyond the restaurant industry. In 2018, he launched a clothing line, featuring t-shirts and hats with his signature salt-sprinkling pose. He also released a line of perfumes, featuring scents inspired by his favorite foods.

In 2020, Salt Bae made headlines once again when he opened a new restaurant in Boston, despite the ongoing COVID-19 pandemic. The restaurant received criticism for not following safety guidelines, but that did not stop it from becoming apopular destination for diners.

Where Will Salt Bae Go Next?

With Salt Bae’s brand continuing to expand, it’s anyone’s guess where he will go next. Some speculate that he may open more restaurants in cities across the world, while others think he may branch out into other industries, such as entertainment or fashion.

One thing is for sure, however: the success of the Salt Bae brand is largely due to the personality and persona of Nusret Gökçe himself. His flamboyant style and extravagant lifestyle have captured the attention of millions around the world. As long as he continues to be the face of his brand, the possibilities for its growth are endless.

Salt Bae Restaurant Prices While Salt Bae’s restaurants are known for their high-end cuisine and luxurious decor, they are also known for their high prices. The cost of a meal at one of Salt Bae’s restaurants can vary depending on the location, but it is not uncommon for diners to spend hundreds of dollars on a single meal.

However, the high prices have not deterred customers from flocking to Salt Bae’s restaurants. In fact, many consider the cost of dining at one of his establishments to be part of the experience. For those who cannot afford to dine at a Salt Bae restaurant, the clothing line offers a more affordable way to be a part of the brand.


Salt Bae’s rise to fame has been nothing short of meteoric. From a humble restaurant in Istanbul to a global brand, he has captured the attention of millions with his unique style and persona. As his brand continues to expand, it will be interesting to see where he goes next. One thing is for sure, however: Salt Bae’s signature pose and flamboyant style will continue to

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