It goes without saying that e-commerce is one of the most changing markets in recent times. Gone are the days when people had to go out and buy things for themselves. The innovation of online ordering helped pave the way for the e-commerce arena. And because of the trendsetting environment, it has created, more and more businesses are attracted to this market.
It is no surprise that the use of mobile devices has taken over our lives. Without going into the numbers, the growing popularity of e-commerce and the constant increase in mobile users shows the target that most online businesses are trying to hit. Consequently, leading mobile application development companies are focusing their efforts on developing dynamic e-commerce app development.
So when we talk about e-commerce, why does our mind always think of the name Amazon? The answer is not lost on most of us, but how they implemented the strategy and worked towards the goal is crucial. The Internet is flooded with all the “hows” and “whats” of Amazon. But the real question is “why”? It is normal that most online businesses try to develop an e-commerce app like Amazon because of its popularity, but let us take you on a journey to find the real answer to why e-commerce apps should be like Amazon. But before that, let’s look at some of Amazon’s key points.
Things done right by Amazon in its early years
With a market capitalization of over $570 billion in 2020 alone, this huge number speaks for itself, right? Today, the name of the eCommerce behemoth, Amazon, is constantly on everyone’s lips. Long before the organization began to grow at a rapid pace, it was only a bookseller’s portal. Let it sink in. Who would have thought that a bookstore website would one day dominate the world of e-commerce! So let’s take a look at what Amazon did right that most companies don’t.
It offered the best search function where users could find books according to their preferences.
She provided her clients with suggestions and various records from which to choose a book. Also, the suggestion segment, where clients could choose books according to their understanding of inclinations and mindset, also worked in Amazon’s favor.
It offered exceptional gift packages and automatic notifications were shown to customers who had the mobile app.
She allowed her clients to share their research and notes about the book as well as the item they receive. Additionally, it allows them to complete an audit by giving them a star rating.
So it can be said that Amazon set the trend. These points must have answered the “why” of the business to some extent, but you certainly have a long way to go and we’ll give you what you want to know. Let’s understand the technical aspects of why businesses should develop apps like Amazon.
1. Mobile commerce is a trend
All things considered, shopping mobile apps are growing at a 54% year-over-year rate. This is the highest rate compared to some other application classes.
Let me put it in your perspective for you. The common year-over-year growth rate of mobile app usage across all businesses is 6%. So purchases are a whopping 48% higher than normal.
Mobile deals are a stunner in the e-commerce world. The usage of shopping apps is still faster than other apps available. Of course, you will realize that e-commerce applications will be added to mobile stores.
2. Buyers prefer mobile apps
Some of you may look at this information and be filled with the realization that you are reaching mobile and tablet clients with your mobile site. Be that as it may, you’re barely beginning to uncover what lies beneath. So why do people prefer mobile apps over websites?
Convenience and speed are the main two reasons. All in all, mobile apps simply offer a superior shopping experience.
Look at the trends in your own life. When do you decide to get something online, take a moment to answer this: Would you rather buy something from an app or a website? No matter how fast or responsive a mobile site may be, an app will consistently deliver a better client experience.
So if your eCommerce site doesn’t have a mobile app, you’re ignoring the majority of the market and giving your current clients a less than ideal experience.
3. Gain a competitive advantage
Customers are likely to spend more time on your mobile app than on your website. Clients would prefer to buy something from mobile apps, so it won’t take long to avoid buying from your mobile site through and through. The way you currently get mobile deals is blessed, but it won’t continue forever.
Currently, every e-commerce site on the planet is fighting Amazon. You can buy basically all things everywhere from them. In the United States alone, 95 million individuals have signed up for Amazon Prime.
Sure – Amazon probably won’t transfer your flagged items. However, how remarkable would you say you are? Could a client get something comparable from another brand in the Amazon app? Probably.
So, whenever someone visits your website, they will generally have the “Amazon experience” as their top priority. In the event that you are not able to fulfill these guidelines, at that point the client will not be motivated to buy from you.
The best way to truly replicate that shopping experience is with a mobile commerce app.
Here’s another thing to remember. A mobile app will give you the upper hand today, but that won’t be true forever. In the coming years, everyone will have a mobile business app. So it’s to your greatest advantage to make one now, so you’ll be ahead of every other latecomer.
4. Higher conversion rate
We should go back to the numbers. At the end of the day, everything you do requires you to support your KPIs and finally leverage your core interest.
Following the transformation is an extraordinary place to start. We should explore the difference between mobile app transformations and mobile site changes.
The moment you look at these numbers side by side, the app is an unmistakable winner.
This is incredible because it means better openness for your image and subjects. The client may come to the conclusion that they need more than what they originally came for, but we will discuss this in more detail later.
The items seen in the meeting and the rates for adding to the truck are amazing, but the only thing that really matters is the transformations.
As should be clear from a realistic perspective, mobile apps convert 130% faster than mobile websites.
Imagine how much money you can make by instantly increasing exchange rates by 130%. This excludes the number of additional clients you will have once your application is live.
The main concern is straightforward. More transformations mean more dollars, and mobile apps support higher change rates.
5. Authorized Customer Service
Individuals will spend more money for better client assistance. Truth be told, 73% of retail buyers say they are motivated to shop longer and get more cash after they get a decent overview of customer support.
Make it easy for clients to find your contact information. As opposed to forcing them to explore your website or search for you on Google, offer a basic “call us” button right in the app.
Empower your clients to follow their requirements from the moment something is purchased to the next time it is brought to their front door.
Although this is also possible from the mobile site, the UX will be completely better if it is supported in the app.
6. Increased sales
Whenever you are ready to create e-commerce offers, you should be happy. In any case, the offers do not tell the whole story.
What number of your deals come from rehash clients?
Studies show that attracting new clients can be several times more expensive than offering to existing ones. However, increasing client consistency standards by 5% can yield benefits of 25% to 95%
When you’ve developed an app like Amazon, you don’t have to worry about your existing clients showing up. Because they will.
Conclusion
So when you consider all things, when you have developed a complete mobile app solution like Amazon, from top mobile app development companies or by yourself, you are likely to see success.
