Modernization or digitalization is an inevitable part of our lives. Compared to the past, many aspects and things have evolved. To be successful in what we do and to live an optimal life generally, we should keep up to date with recent technological trends. It is a fact that digitalization has made our lives easier as well as doing business more optimal. You can thrive only if you embrace these changes. When it comes to the real estate industry specifically, there are also things you can do to modernize your business. Keep reading to learn more.
For starters, to modernize your business, you should automate certain tasks. This will help you save valuable time on completing mundane tasks. That leaves you more time to focus on more important matters, which can’t be automated. Additionally, you can build your own app to attract more customers – people love when they can browse for properties using a fully functional and appealing app. What’s more, you can also modernize your listings – more on that later. Moreover, what would make doing business more optimal is using a task-management platform and focusing on quality CRM.
1. Automate certain tasks
Thanks to technological advances, many tasks in almost any kind of business, can be automated. Before automating the tasks, you should consider which tasks need automation. The tasks you automate should save you time and not get in the way of other tasks. For instance, what you can do is build a simple chatbot. Having customer service that works 24/7, will differentiate you from your competitors. The chatbot works as basic guidance. It can show some properties to prospective customers, process payments and have a conversion. What’s more, you can automate the mailing campaign and send payment reminders to customers. These are just some things you can automate – there are many more. Their choice will depend on n your preferences, needs and free time.
2. Build your own app
The next step in digitalization is building an app. This step is certainly one of the best things you can do for yourself and your business. You need to find a company that specializes in real estate app development – as they know what features the app should have to be optimal for users. Designing an app allows you to use the data more efficiently. You can analyze every customer’s behaviour and collect leads. You should think about an eye-catching name and the design in general. The app design company will suggest features the app should have, and you can accept them or suggest some additional ones.
3. Improve your listings
Listings are the core of your business and hence, they should be the best they can. Your listings should show properties in high-resolution images, from different angles and details. You should list all the features the property has. What’s more, nowadays you can even offer a 3D virtual tour to prospective clients. In that way, people who live far away don’t necessarily have to come and see the property initially. They can use the virtual tour to evaluate whether they are interested in the property. Or you can include an online form to book a free consultation with your agents, in the same way that Curtis Associates do.
4. Use a task-management platform
When working with a team of people, the best way to delegate and manage tasks as well as keep everyone up to date is with the help of a task-management platform. If you are still not using it, you should really consider incorporating it into your regular business. When it comes to real estate, there are always a lot of tasks to be done. Using this kind of platform is a great way to manage your and your employees’ time. Working on the organization of your business can be a great way for you to learn how you can improve your business. You can use this kind of platform to organise your listings, track your progress and do the things you still need to do.
5. Focus on quality CRM
Establishing a relationship with your customers and gathering information about them is vital for your business’s progress. A Customer Relationship Management (CRM) system is designed with the aim of storing all kinds of customer data – deals, prospecting, transactions and marketing, among other things. Besides keeping track, it also helps with analysing as well as running certain operations. CRM systems that are cloud-based are safe for storing all that essential information – more than the hard drive which can malfunction or be stolen.
These are just some ways you can modernize your real estate business. You can learn more about digitalization online. Start small – step by step, it will be easier for you and you’ll be able to focus on each segment individually.
